In this presentation, comScore Media Evangelist Eli Goodman provides a comprehensive overview of the latest trends across the U.S. digital landscape. You’ll receive key insights from our 2013 U.S. Digital Future in Focus report that identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. …
In this webinar, Cathy McCarthy discussed key findings from our 2013 UK Digital Future in Focus report. UK consumers are more digitally-engaged than ever before and their usage of connected devices is re-defining the UK media landscape. This webinar presents an overview of the UK market to identify what the prevailing trends in web usage, …
Il profilo socio-demografico dei visitatori del sito beppegrillo.it si caratterizza, rispetto all’universo della popolazione italiana online, per una marcata prevalenza della componente maschile (67% contro 51%), una significativa presenza di visitatori delle fasce di età più mature (nel segmento 45-54 anni 24% contro il 20% medio nazionale e nel segmento dai 55 anni in poi, …
Visitatori beppegrillo.it 67% maschi, 70% ha più di 35 anni Leggi altro »
What happens when traditional media faces digital? As e-Commerce has come of age, the consumer path to purchase looks less like a traditional funnel and more like a flight plan. Consumers use a variety of digital shopping tools but still need traditional media. In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media …
Media fragmentation is occurring at light-speed in today’s multi-platform environment: TVs. PCs. Smartphones. Tablets. Gaming platforms. A seemingly ever-increasing number of new devices. In order to navigate change and emerge not only unscathed but also better positioned for the future, businesses must embrace the key trends affecting the consumer landscape, understand the opportunities, and overcome …
This session provides an overview of the multi-device landscape shaping digital media consumption and communication across multiple global markets. Gregor highlights significant differences in use across certain markets and dives into detail in discussing how consumer behavior has changed over the past few years due to new connected devices.
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This …
Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Marketing leaders are hungry for a solution that can transform their vast amounts of digital subscriber data and into insights to …