Boom Video Streaming

Boom Video Streaming is the annual report produced by Sensemakers that analyzes the evolution of video streaming in Italy. Over the years, it has become a definitive benchmark for the audiovisual industry, providing deep insights into consumption trends and market dynamics.

The study offers a comprehensive analysis of the Italian population’s viewing habits across traditional television and digital streaming. Our methodology integrates multiple data sources—including Comscore Audience Analytics, Auditel and Auditel Digital—with proprietary CAWI research conducted on a sample of over 1,000 video streaming platform users.

The research continuously monitors the key dimensions of the VOD (Video On Demand) market:

• Tracking market penetration and reach
• Identifying what triggers subscriptions and analyzing password-sharing trends
• Understanding how audiences access content across different screens
• Mapping the competitive landscape and brand equity
• Evaluating the interplay between Linear TV and Streaming
• Identifying the genres driving the most engagement in the video streaming ecosystem

To make this amount of data even more actionable, we have developed our AI Assistant: an intelligent agent capable of instantaneously querying the research databases to provide you with precise answers and strategic insights in real time.