AI

Our expertise and data are always available

Artificial Intelligence (AI) currently represents the main challenge for the future of the media industry, as well as for many other applications. The landscape is extremely complex and rapidly evolving, making it difficult to navigate, and experimentation is the key.

The approach we have adopted as Sensemakers is to work on AI at two speeds. On the one hand, we target its significant medium-term potential by collaborating on international projects; on the other, we develop models that make data and expertise more readily accessible to our clients.

Our proprietary solutions, designed to meet specific market needs, fit into this framework:

AI Squared

A SaaS platform or ad hoc reporting solution that monitors and analyzes, on a monthly basis, how the main AI agents and AI summaries of Google and Bing search engines cite and reference publisher and brand domains in their responses and the related impact on their audiences.