Brand Lift

Social Brand Lift: Measuring the Real Impact of Social Media Campaigns

The Social Brand Lift solution enables publishers and brands to scientifically and independently measure the effectiveness of social media campaigns across the entire funnel. It demonstrates how sponsored content successfully drives awareness, favorability, consideration, and purchase intent.

Studies conducted by Comscore show an increase of up to 96% in brand interest as a direct result of the campaign, providing concrete evidence of the value of social presence and strategic partnerships.

Why Measure Brand Lift?

Historically, measuring Brand Lift on social media has been challenging due to:

• High costs and complex operational processes.
• One-shot studies that lack scalability.
• Non-representative panels that may skew results.
• Difficulties in benchmarking and comparing different campaigns.

As the official reseller of Comscore, Sensemakers removes these barriers by offering:

• A Deterministic Approach for precise and verifiable measurement.
• In-Feed Recruitment conducted directly within social media platforms.
• Cross-Platform Measurement across the entire social universe.
• Independent Third-Party Validation to ensure credibility and impartiality.
• Proprietary Benchmarks to accurately interpret performance.
• Versatility: Applicable to both standard advertising and influencer marketing initiatives.

How Social Brand Lift Works

1. Identifying audiences exposed and unexposed (control group) to the campaign.
2. Reaching users directly on social platforms to initiate the survey.
3. A customizable questionnaire gathers insights on KPIs such as awareness, favorability, consideration, purchase intent, and ad recall.
4. Detailed reports featuring results analysis, benchmarks, strategic insights, and actionable recommendations.

Prerequisite: Authentication of the Business Accounts for the pages publishing the branded content or dark posts.

The Results

Through Social Brand Lift, Comscore has consistently demonstrated significant uplifts across all funnel KPIs—favorability, purchase intent, and brand interest—empowering publishers and brands to quantify and maximize their impact.