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Exclusive Partnerships
Exclusive Partnerships
Brand Metrics offers a software solution designed for continuous brand lift measurement. It captures campaign effects based on four branding KPIs, namely: brand awareness, brand consideration, brand preference, and purchase intention, for any type of advertising and on any device. The platform is GDPR compliant, highly secure, and consists of robust technology combined with a unique scientific algorithm that calculates the effect of campaign exposures and the relationship between the brand and the user. Additionally, brand lift measurements for major European publishers provide a solid benchmark database.
Thus, Brand Metrics enables publishers to demonstrate the effectiveness of digital advertising campaigns continuously and consistently with advertisers’ KPIs, measuring brand impact on a large scale, regardless of campaign size and cost.
For more information on Brand Metrics, visit brand metrics
Comscore is a leading company specializing in cross-platform measurement of audiences, brands, and consumer behavior globally.
Built with a meticulous approach strongly focused on innovation, Comscore’s data footprint combines a wealth of proprietary data on the digital world, TV, and cinema with in-depth demographic information to quantify consumers’ multi-screen behaviors on a global scale.
This approach helps media companies fully monetize their audiences, providing marketers with the tools necessary to effectively reach consumers.
In 2021, Comscore acquired Shareablee, integrating Social Analytics with audience measurement in Social Incremental Reach.
For more information on Comscore, visit comscore
Techedge is the leading software provider for broadcasters and media agencies, covering over 70 markets globally.
It specializes in advanced and user-friendly research and planning tools on respondent-level data (TAM), Set Top Box (STB) data, radio, and digital data.
All TechEdge products are calibrated to gold standard rules in all countries. This allows for the construction of global systems that operate across all markets within the same application. For global broadcasters, media agencies, and advertisers using data from multiple countries, this offers them a significant advantage as they can operate within a single application for all their planning and research needs.
Beyond global solutions, TechEdge provides tailored developments to clients, refining product ideas. The software is continuously updated with new features and functionalities as data evolves in complexity due to rapidly changing consumer habits in the media landscape. In addition to the traditional TV analytics software portfolio, the company offers cross-media planning and analysis, large database processing, and automated data extraction and reporting.
For more information on Techedge, visit Techedge