Comscore Social is the Cross-Platform solution for measurement and competitive intelligence of audiences and branding activities on social networks.

By collecting, analyzing, and archiving a census of over 1 million global companies and 9 million influencers, Comscore Social is the cross-platform solution to detect and gain valuable insights into Social Content Marketing and Social Audience Engagement.

Founded in 2013 in America and already active in 15 markets, Comscore Social now also provides real-time analysis in Italy with daily updates and over 800 evaluation metrics for both individual social platforms and cross-platform.

Comscore Social Analytics is also an Advertiser Intelligence tool, capable of providing information on trends and performance in the Social Advertising industry, thus helping brands identify current influencers and those engaged by competitors, and consequently understand the social strategies they have adopted.

Social Analytics is integrated with audience measurement in Social Incremental Reach.