AI Squared

AI Squared is the new solution from Sensmakers and Comscore designed to monitor and quantify the impact of AI agents on the visibility of brands and publishers. Based on real browsing data, not simulations, it allows you to understand how ChatGPT, Gemini, Copilot, Claude, and Google AI Overview mention your company and how this impacts your traffic.

Why choose AI Squared?

Unlike other tools that analyze artificially generated synthetic prompts at scale, AI Squared is based on the observation of real browsing behaviors of a representative panel of the Italian population, managed by Comscore.

• We measure what Italian users actually see in their daily sessions.
• We provide results representative of real-world usage behaviors, segmentable by product sector.

Exclusive Features and Metrics

Optimize your digital strategy with data that covers the entire funnel, from visibility to action:

• AI Domain Ranking: Ranking of the most cited domains by conversational agents and search engine summaries.
• Reach & Conversation Volume: How many people are exposed to your brand and how many conversations you appear in each month.
• Potential Incremental Reach (Exclusive): Quantify the “conversion gap”—that is, users who read about you in the AI ​​but did not click to your site.
• Co-citation Overlap: Analyze which competitors are cited with you in the same response to map your competitive positioning.
• Custom Prompt Analysis: Qualitative analysis of user queries to understand how and why AI talks about you.

Don’t let your brand become invisible in generative summaries. Start measuring your Generative Reach today.