2013 U.S. Digital Future in Focus
In this presentation, comScore Media Evangelist Eli Goodman provides a comprehensive overview of the latest trends across the U.S. digital landscape
In this presentation, comScore Media Evangelist Eli Goodman provides a comprehensive overview of the latest trends across the U.S. digital landscape. You'll receive key insights from our 2013 U.S. Digital Future in Focus report that identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers.
Here are some of the insights shared in this presentation:
- More devices mean more people and more consumption; Smartphones and tablets currently drive every 1 in 3 minutes spent online
- Multi-Platform will drive advertising and content integration strategies; 5.3 trillion display ad impressions were delivered from January to December 2012 - a 6% increase in Q4 2012 display ad impressions from Q4 2011
- Mobile disruption of the traditional retail sales funnel will finally come to a head; In Q4 2012, 11% of U.S. retail e-commerce dollars were spent via a mobile device.