{"id":3751,"date":"2026-10-29T12:18:27","date_gmt":"2026-10-29T11:18:27","guid":{"rendered":"https:\/\/sensemakers.it\/?p=3751"},"modified":"2026-10-29T12:18:29","modified_gmt":"2026-10-29T11:18:29","slug":"top-10-brand-health-and-beauty-piu-attivi-sui-social-settembre-2026","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/top-10-brand-health-and-beauty-piu-attivi-sui-social-settembre-2026\/","title":{"rendered":"Top 10 brand Health & Beauty pi\u00f9 attivi sui social, Settembre 2026"},"content":{"rendered":"\n

Debutta a settembre la nuova Top 10 Health & Beauty<\/strong>, elaborata da Sensemakers Comscore Social<\/a><\/strong> in collaborazione con Prima Online, dedicata a uno dei settori pi\u00f9 dinamici del panorama social, caratterizzato da un forte legame con l\u2019influencer marketing e da una comunicazione che si sviluppa attraverso tutorial, recensioni di prodotto e collaborazioni con i creator.<\/p>\n\n\n\n

Top 10 Health & Beauty a settembre<\/strong><\/h3>\n\n\n\n

A guidare la classifica per interazioni \u00e8 Kiko Milano<\/strong>, unico brand presente in entrambi i ranking, che complessivamente vedono alternarsi 19 marchi diversi sulle 20 posizioni disponibili. <\/p>\n\n\n\n

In uno scenario in cui la skincare sembra conquistare una quota sempre pi\u00f9 rilevante della conversazione social, il make-up continua a distinguersi per capacit\u00e0 di generare engagement. Ne \u00e8 una conferma proprio Kiko che, insieme a Nabla<\/strong>, Essence<\/strong> e Audrer<\/strong>, concentra il 50% delle interazioni complessive della Top10.<\/p>\n\n\n\n

Ottime performance anche per Sephora<\/strong>, sostenute soprattutto dalle attivit\u00e0 di pre-lancio dedicate all’arrivo in Italia di Rhode, il brand beauty fondato da Hailey Bieber. I contenuti che menzionano Rhode generano, da soli, circa il 28% delle interazioni raccolte da Sephora nel mese, evidenziando la capacit\u00e0 delle novit\u00e0 di prodotto e dei brand legati alle celebrity di alimentare l’attenzione e il coinvolgimento delle community.<\/p>\n\n\n\n

Particolarmente interessante \u00e8 il caso di Audrer<\/strong>, che conquista un posto nella classifica per interazioni grazie a un engagement generato interamente su Instagram. Il marchio rappresenta un esempio concreto della convergenza tra beauty e influencer marketing: la sua forza comunicativa risiede infatti nel legame con la fondatrice Giulia De Lellis, protagonista della maggior parte delle campagne e figura centrale nella costruzione dell’identit\u00e0 e della riconoscibilit\u00e0 del brand. Un modello in cui la notoriet\u00e0 e la relazione con la community della creator diventano leve strategiche per la visibilit\u00e0 dei prodotti.<\/p>\n\n\n\n

Sul fronte delle video views, a superare Kiko Milano \u00e8 L’Or\u00e9al Paris<\/strong>, la cui performance \u00e8 trainata dal canale YouTube italiano. Con appena 10 contenuti pubblicati nel mese, il brand registra una media di circa 4 mila visualizzazioni per video. Al centro della comunicazione si distingue la linea Revitalift Filler, protagonista di contenuti che vedono coinvolta anche la top model Kendall Jenner, a conferma del ruolo delle celebrity nelle strategie di valorizzazione e visibilit\u00e0 dei prodotti.<\/p>\n\n\n\n

A completare un panorama dominato da make-up e skincare \u00e8 Pantene<\/strong>, unico brand tra quelli citati a rappresentare il segmento haircare. Anche in questo caso, il posizionamento nel ranking \u00e8 sostenuto da YouTube, attraverso la pubblicazione di video verticali dedicati a Pantene Love Edition, linea limited edition per la cura dei capelli promossa da diverse protagoniste della creator economy.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Best Performing post Health & Beauty a settembre<\/strong><\/h3>\n\n\n\n

La Top 10 dei Best Performing Post<\/strong> si concentra interamente su Instagram e TikTok, le due piattaforme maggiormente orientate a un pubblico giovane e particolarmente rilevanti nelle strategie di comunicazione del settore beauty.<\/p>\n\n\n\n

A distinguersi \u00e8 Kiko Milano<\/strong>, che firma 3 dei 10 contenuti pi\u00f9 performanti, conquistando anche la prima posizione. Due dei post in classifica ripropongono lo stesso contenuto creativo: il teaser del calendario dell\u2019Avvento, pubblicato su TikTok (83,6 mila interazioni) e Instagram (35 mila). Una strategia che anticipa gi\u00e0 a settembre la comunicazione natalizia, facendo leva sull’aspettativa e sul desiderio di pianificare gli acquisti in anticipo.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

La classifica \u00e8 anche disponibile sul sito di\u00a0Primaonline<\/a><\/strong>.<\/p>\n\n\n\n

\n\n\n\n

NOTA METODOLOGICA<\/strong><\/p>\n\n\n\n

Classifica incentrata sui brand di consumo del mondo Health & Beauty<\/strong>, per interazioni e video views sui contenuti pubblicati nel mese di riferimento.<\/p>\n\n\n\n

INTERACTIONS: <\/strong>Somma complessiva delle interazioni realizzate dai contenuti nei 7 giorni successivi alla data di pubblicazione nel mese di riferimento, nel dettaglio:<\/p>\n\n\n\n

    \n
  • reactions, commenti, share su Facebook<\/li>\n\n\n\n
  • like e dei commenti su Instagram<\/li>\n\n\n\n
  • like e dei retweet ricevuti su X\/Twitter<\/li>\n\n\n\n
  • like, commenti e share su TikTok<\/li>\n\n\n\n
  • like, dislike, commenti su Youtube<\/li>\n<\/ul>\n\n\n\n

    VIDEO VIEWS: <\/strong>Somma delle visualizzazioni dei contenuti video pubblicati su Facebook, Instagram, X\/Twitter, TikTok e YouTube nel mese di riferimento.<\/p>\n\n\n\n

    LEGENDA:<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

    Debutta a settembre la nuova Top 10 Health & Beauty, elaborata da Sensemakers Comscore Social in collaborazione con Prima Online, […]<\/p>\n","protected":false},"author":1,"featured_media":3755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[89],"class_list":["post-3751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-classifiche","tag-health-beauty"],"yoast_head":"\nTop 10 brand Health & Beauty pi\u00f9 attivi sui social, Settembre 2026 - Sensemakers<\/title>\n<meta name=\"description\" content=\"Debutta la Top 10 sui brand di consumo Health & Beauty pi\u00f9 social. 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