{"id":3321,"date":"2026-05-08T11:08:13","date_gmt":"2026-05-08T09:08:13","guid":{"rendered":"https:\/\/sensemakers.it\/?p=3321"},"modified":"2026-05-20T11:14:22","modified_gmt":"2026-05-20T09:14:22","slug":"way-presenta-the-way-media-compass-navigating-the-myths-of-modern-advertising-a-milano-un-confronto-sui-falsi-miti-del-marketing-contemporaneo","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/way-presenta-the-way-media-compass-navigating-the-myths-of-modern-advertising-a-milano-un-confronto-sui-falsi-miti-del-marketing-contemporaneo\/","title":{"rendered":"WAY presenta \u201cThe WAY Media Compass \u2013 Navigating the Myths of Modern Advertising\u201d: a Milano un confronto sui falsi miti del marketing contemporaneo"},"content":{"rendered":"\n<p>Nell\u2019articolo Sensemakers \u00e8 citata attraverso l\u2019intervento del CEO Fabrizio Angelini durante l\u2019evento \u201cThe WAY Media Compass \u2013 Navigating the Myths of Modern Advertising\u201d, dedicato ai cambiamenti dell\u2019industria advertising e media. <\/p>\n\n\n\n<p>Angelini ha offerto una lettura dell\u2019evoluzione del mercato tra AI e AdTech, approfondendo il ruolo crescente dell\u2019intelligenza artificiale, delle piattaforme social e della Connected TV nelle strategie di distribuzione e misurazione cross-mediale. <\/p>\n\n\n\n<p>Il contributo di Sensemakers viene presentato come una chiave interpretativa autorevole per comprendere le trasformazioni dei comportamenti media e delle logiche di pianificazione pubblicitaria in un ecosistema sempre pi\u00f9 multipiattaforma.<\/p>\n\n\n\n<p>Articolo originale su <a href=\"https:\/\/mediakey.it\/news\/way-presenta-the-way-media-compass-navigating-the-myths-of-modern-advertising-a-milano-un-confronto-sui-falsi-miti-del-marketing-contemporaneo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediakey.it<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediakey.it<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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