{"id":2598,"date":"2025-04-14T13:27:00","date_gmt":"2025-04-14T11:27:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=2598"},"modified":"2026-03-31T13:29:44","modified_gmt":"2026-03-31T11:29:44","slug":"top-15-radio-italiane-piu-attive-sui-social-marzo-2025","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/top-15-radio-italiane-piu-attive-sui-social-marzo-2025\/","title":{"rendered":"TOP 15 Radio Italiane pi\u00f9 attive sui social, Marzo 2025"},"content":{"rendered":"\n

Ora disponibile la classifica delle\u00a0Top 15 Radio italiane\u00a0<\/strong>pi\u00f9 interattive sui social a Marzo, elaborata da\u00a0Sensemakers in collaborazione con Prima Online,\u00a0sulla base dei dati raccolti con\u00a0Comscore<\/strong>\u00a0Social Analytics<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

La classifica \u00e8 anche disponibile sul sito di Prima Online<\/a>.<\/p>\n\n\n\n

Top 15 Radio sui social a marzo<\/strong><\/h3>\n\n\n\n

La classifica delle Top 15 Radio <\/strong>del mese di marzo evidenzia come, dopo l\u2019effetto Sanremo, il ranking sia tornato sui livelli di volumi e posizionamenti di gennaio.<\/p>\n\n\n\n

RTL 102.5 riprende il primo posto sia per video views che per interazioni, sebbene con una significativa contrazione dei volumi rispetto a febbraio (di 3 volte quelli di video views e del -60% quelli d\u2019engagement); una tendenza che si riscontra anche per le altre emittenti presenti in classifica.<\/p>\n\n\n\n

Questo effetto lascia spazio e visibilit\u00e0 ad altre radio che nel mese di marzo riescono ad entrare nella classifica per video views. \u00c8 questo il caso di Radio Norba, Radio M2o, Subasio e KissKiss Napoli.<\/p>\n\n\n\n

Particolare \u00e8 il caso di Radio24, l\u2019unica emittente in controtendenza, che registra una leggera crescita delle visualizzazioni video (del 68%), grazie anche a un aumento del numero di pubblicazioni, cresciuto del 23%. Tra i video pubblicati, i contenuti inerenti il programma di Cruciani \u201cLa Zanzara\u201d pesano per oltre il 50% dei volumi complessivi di video views.<\/p>\n\n\n\n

Nel ranking delle interazioni, tra le Top 3 emittenti, Radio Deejay, pur registrando una flessione pari al 39%, \u00e8 l\u2019unica in grado di attenuare l\u2019effetto della fine di Sanremo. Sulla stessa scia anche emittenti come Radio Bruno (-40%) e Radio Capital (-28%) ma ancor pi\u00f9 Virgin Radio (con un calo di appena il -14%) data la natura interazionale della musica trasmessa e non strettamente correlata al Contest sanremese.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Top Radio per Best Performing Post a marzo<\/strong><\/h3>\n\n\n\n

Tra i post con le migliori performance in termini di engagement<\/strong>, 5 dei 10 contenuti cavalcano l\u2019onda del Festival. Tra i cantanti in gara, ritroviamo: Serena Brancale ma anche Clara e il vincitore Olly.<\/p>\n\n\n\n

Rispetto a febbraio, questa classifica mostra maggior eterogeneit\u00e0 con la presenza di diverse emittenti. Si conferma, invece, l\u2019assoluta omogeneit\u00e0 delle piattaforme, in cui \u00e8 evidente il presidio di TikTok.<\/p>\n\n\n\n

In termini di emittenti, le uniche riconferme sono RTL 102.5 e Rai Radio 2 con un contenuto su \u201cSan Marino Song Contest\u201d che ha eletto come vincitore Gabry Ponte con la sua canzone \u201cTutta L\u2019Italia\u201d, sigla ufficiale di Sanremo 2025.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n

NOTA METODOLOGICA
<\/strong>Classifica delle Top Radio Italiane<\/strong> per interazioni e video views sui contenuti pubblicati nel mese di riferimento.<\/p>\n\n\n\n

INTERACTIONS: <\/strong>Somma complessiva delle interazioni realizzate dai contenuti nei 7 giorni successivi alla data di pubblicazione nel mese di riferimento, nel dettaglio:<\/p>\n\n\n\n

    \n
  • reactions, commenti, share su Facebook<\/li>\n\n\n\n
  • like e dei commenti su Instagram<\/li>\n\n\n\n
  • like e dei retweet ricevuti su X\/Twitter<\/li>\n\n\n\n
  • like, commenti e share su TikTok<\/li>\n\n\n\n
  • like, dislike, commenti su Youtube<\/li>\n<\/ul>\n\n\n\n

    VIDEO VIEWS: <\/strong>Somma delle visualizzazioni dei contenuti video pubblicati su Facebook, X\/Twitter, YouTube e TikTok nel mese di riferimento.<\/p>\n\n\n\n

    LEGENDA:<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ora disponibile la classifica delle\u00a0Top 15 Radio italiane\u00a0pi\u00f9 interattive sui social a Marzo, elaborata da\u00a0Sensemakers in collaborazione con Prima Online,\u00a0sulla […]<\/p>\n","protected":false},"author":1,"featured_media":2600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[28],"class_list":["post-2598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-classifiche","tag-radio"],"yoast_head":"\nTOP 15 Radio Italiane pi\u00f9 attive sui social, Marzo 2025 - 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