{"id":2526,"date":"2025-06-16T12:19:00","date_gmt":"2025-06-16T10:19:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=2526"},"modified":"2026-03-31T12:22:14","modified_gmt":"2026-03-31T10:22:14","slug":"top-15-radio-italiane-piu-attive-sui-social-maggio-2025","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/top-15-radio-italiane-piu-attive-sui-social-maggio-2025\/","title":{"rendered":"TOP 15 Radio Italiane pi\u00f9 attive sui social, Maggio 2025"},"content":{"rendered":"\n

Ora disponibile la classifica delle\u00a0Top 15 Radio italiane\u00a0<\/strong>pi\u00f9 interattive sui social a Maggio, elaborata da\u00a0Sensemakers in collaborazione con Prima Online,\u00a0sulla base dei dati raccolti con\u00a0Comscore<\/strong>\u00a0Social Analytics<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

La classifica \u00e8 anche disponibile sul sito di Prima Online<\/a>.<\/p>\n\n\n\n

Top 15 Radio sui social a Maggio<\/strong><\/h3>\n\n\n\n

La classifica delle<\/strong> Top 15 Radio<\/strong> del mese di maggio evidenzia un trend di marcato miglioramento delle performance social: risultano pi\u00f9 che raddoppiati i volumi totali di video views raccolti dal ranking mentre aumentano del 60% le interazioni totalizzate.<\/p>\n\n\n\n

Si nota che il terzetto di testa rimane coerente in termini di attori sia sul lato delle interazioni sia su quello delle visualizzazioni video.<\/p>\n\n\n\n

RTL 102.5 registra una crescita esponenziale, in particolare sul fronte delle video views (+136%). Un contributo importante arriva dalla nuova campagna #verynormalpeople, che celebra la \u201cnormalit\u00e0\u201d mettendo al centro persone comuni. La narrazione si sviluppa attraverso jingle e spot in cui il termine \u201cNormal\u201d viene sostituito con i nomi reali delle persone: questo mese, ad esempio, troviamo \u201cVery\u202fLea\u202fPeople\u201d e \u201cVery\u202fSimo\u202fPeople\u201d.<\/p>\n\n\n\n

Crescita rilevante e trasversale anche per Radio KissKiss (+120% per views e +131% per interazioni), che il 31 maggio ha inaugurato a Napoli la prima tappa del \u201cKiss Kiss Way Tour\u201d. \u00c8 interessante osservare come, in termini di engagement, i contenuti pi\u00f9 performanti si concentrino su TikTok, che da sola genera oltre il 50% del volume complessivo di interazioni. Per quanto riguarda le visualizzazioni video, invece, si segnala anche una buona performance di alcuni contenuti su Facebook, che rappresentano il 44% del totale delle views.<\/p>\n\n\n\n

Anche Radio Italia ha registrato un\u2019impennata significativa nei volumi del mese, con un incremento di circa 7 volte sia nelle visualizzazioni che nelle interazioni. Un contributo determinante \u00e8 arrivato dal tradizionale concerto in Piazza Duomo a Milano. Grazie all\u2019utilizzo dell\u2019hashtag #rilive, che ha consentito ai profili social dell\u2019emittente di rilanciare momenti e performance dell\u2019evento, la radio ha generato il 75% delle visualizzazioni e l\u201980% delle interazioni totali del mese. La frequenza di pubblicazione \u00e8 quasi triplicata rispetto al mese precedente e, sebbene l\u2019attivit\u00e0 social resti distribuita su pi\u00f9 piattaforme, l\u2019incremento \u00e8 particolarmente evidente su TikTok e Instagram.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Top Radio per Best Performing Post a Maggio<\/strong><\/h3>\n\n\n\n

L\u2019analisi dei\u00a0Best Performing Post<\/strong>\u00a0evidenzia una netta preferenza per l\u2019elemento video apprezzato in modo particolare su TikTok ed Instagram.
\u00c8 interessante sottolineare, infine, come tra i contenuti pi\u00f9 efficaci solo RTL 102.5 si distingue nel dedicare spazio anche a notizie e narrazioni che vanno oltre il mondo della musica.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n

NOTA METODOLOGICA
<\/strong>Classifica delle Top Radio Italiane<\/strong> per interazioni e video views sui contenuti pubblicati nel mese di riferimento.<\/p>\n\n\n\n

INTERACTIONS: <\/strong>Somma complessiva delle interazioni realizzate dai contenuti nei 7 giorni successivi alla data di pubblicazione nel mese di riferimento, nel dettaglio:<\/p>\n\n\n\n

    \n
  • reactions, commenti, share su Facebook<\/li>\n\n\n\n
  • like e dei commenti su Instagram<\/li>\n\n\n\n
  • like e dei retweet ricevuti su X\/Twitter<\/li>\n\n\n\n
  • like, commenti e share su TikTok<\/li>\n\n\n\n
  • like, dislike, commenti su Youtube<\/li>\n<\/ul>\n\n\n\n

    VIDEO VIEWS: <\/strong>Somma delle visualizzazioni dei contenuti video pubblicati su Facebook, X\/Twitter, YouTube e TikTok nel mese di riferimento.<\/p>\n\n\n\n

    LEGENDA:<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ora disponibile la classifica delle\u00a0Top 15 Radio italiane\u00a0pi\u00f9 interattive sui social a Maggio, elaborata da\u00a0Sensemakers in collaborazione con Prima Online,\u00a0sulla […]<\/p>\n","protected":false},"author":1,"featured_media":2527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[28],"class_list":["post-2526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-classifiche","tag-radio"],"yoast_head":"\nTOP 15 Radio Italiane pi\u00f9 attive sui social, Maggio 2025 - 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