{"id":1808,"date":"2013-05-07T11:14:00","date_gmt":"2013-05-07T09:14:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1808"},"modified":"2026-02-16T11:18:27","modified_gmt":"2026-02-16T10:18:27","slug":"brave-new-digital-world-from-content-to-commerce","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/brave-new-digital-world-from-content-to-commerce\/","title":{"rendered":"Brave New Digital World: From Content to Commerce"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Speaker<\/strong>:<\/h2>\n\n\n\n<p>Gian Fulgoni, comScore Executive Chairman and Co-Founder<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Event<\/strong>:<\/h2>\n\n\n\n<p>comScore Presentation<\/p>\n\n\n\n<p>As the average consumer\u2019s screen time expands, so do the opportunities and challenges for marketers. &nbsp;comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace \u201cBrave New Digital World: From Content to Commerce\u201d at the 2013 Festival of Media in Montreux, Switzerland.<\/p>\n\n\n\n<p>Below are some of the key points discussed in this presentation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It\u2019s a multi-platform world, as smartphones and tablets drive one in three minutes spent online:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top web properties extend their audience reach significantly through mobile channels<\/li>\n\n\n\n<li>Mobile-only access accounts for 20% or more of the audience for top properties<\/li>\n\n\n\n<li>More screens means more overall consumption: it\u2019s not a zero sum game<\/li>\n\n\n\n<li>Media companies and retailers are extending the total reach of their audience via smartphones and tablets<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The power of digital is in targeting, as dynamics are changing with commerce fueling advertising in a tight feedback loop:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeting according to behavior: buying and \/or browsing<\/li>\n\n\n\n<li>Emergence of the retailer as a targeted advertising platform<\/li>\n\n\n\n<li>Real-time optimization of digital media plan delivery increases targeting accuracy, viewability and ROI<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Speaker: Gian Fulgoni, comScore Executive Chairman and Co-Founder Event: comScore Presentation As the average consumer\u2019s screen time expands, so do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[13],"class_list":["post-1808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-comscore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brave New Digital World: From Content to Commerce - Sensemakers<\/title>\n<meta name=\"description\" content=\"Gian Fulgoni presented core principles needed by all to embrace \u201cBrave New Digital World: From Content to Commerce\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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