{"id":1800,"date":"2013-11-13T11:03:00","date_gmt":"2013-11-13T10:03:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1800"},"modified":"2026-02-16T11:05:48","modified_gmt":"2026-02-16T10:05:48","slug":"a-day-firenze-giovedi-14-novembre","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/a-day-firenze-giovedi-14-novembre\/","title":{"rendered":"A-Day, Firenze Gioved\u00ec 14 Novembre"},"content":{"rendered":"\n<p>Fabrizio Angelini CEO Sensemakers parteciper\u00e0 alla seconda edizione dell\u2019evento per fare startup di sistema e portare all\u2019innovazione le PMI con la Comunicazione creativa.<\/p>\n\n\n\n<p>Fabrizio Angelini&nbsp;<em>\u201cDifferenze tecnologiche e nelle metodologie di rilevazione rendono particolarmente complesso individuare delle metriche di misurazione efficaci per tutti i formati. Il mercato dell\u2019Advertising si sta comunque sempre pi\u00f9 orientando verso l\u2019integrazione di dati certificati (come l\u2019effettiva visualizzazione) nelle logiche di pricing dell\u2019online \u2026 le misurazioni di comScore si stanno sempre pi\u00f9 affermando come uno standard a livello internazionale.<\/em><\/p>\n\n\n\n<p><em>La &nbsp;nostra esperienza \u2026 ci dice che mediamente una impression su due non viene mai effettivamente visualizzata dal consumatore finale. Una seconda evidenza significativa \u00e8 la grande differenza di performance che si rileva &nbsp;tra gli Editori Premium e gli altri operatori. Questi dati non devono spaventare ma piuttosto portare tutti gli attori della filiera (investitori, centri media, concessionarie ed editori) ad allocare in maniera pi\u00f9 efficiente gli investimenti, valorizzando qualit\u00e0 e trasparenza\u201d.<\/em><\/p>\n\n\n\n<p><a href=\"http:\/\/www.a-day.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sito dell\u2019evento<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabrizio Angelini CEO Sensemakers parteciper\u00e0 alla seconda edizione dell\u2019evento per fare startup di sistema e portare all\u2019innovazione le PMI con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[75],"class_list":["post-1800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-a-day"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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