{"id":1756,"date":"2016-06-23T12:27:00","date_gmt":"2016-06-23T10:27:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1756"},"modified":"2026-02-13T12:32:06","modified_gmt":"2026-02-13T11:32:06","slug":"il-mobile-traina-la-crescita-delle-audience-degli-editori-italiani","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/il-mobile-traina-la-crescita-delle-audience-degli-editori-italiani\/","title":{"rendered":"Il Mobile traina la crescita delle audience degli editori italiani"},"content":{"rendered":"\n

Crescita a doppia cifra per tutte le principali testate italiane: non solo quotidiani, ma anche le piattaforme web dei principali broadcaster (Rai e Mediaset) fanno segnare un aumento delle audience connesse da smartphone e tablet rispettivamente del +39% e \u00a0+48% nell\u2019ultimo anno.<\/strong><\/p>\n\n\n\n

Milano, 23 Giugno 2016<\/em> \u2013 Continua la crescita del mobile nella fruizione di contenuti editoriali online; ad Aprile 2016 sono 25 milioni i lettori via smartphone e tablet in aumento del 18% rispetto all\u2019anno precedente. \u00c9 quanto rilevato dall\u2019ultima analisi di comScore, societ\u00e0 leader nella misurazione del mondo digitale e nella web analytics a livello mondiale, che ha pubblicato uno studio sull\u2019andamento delle audience di alcuni grandi editori italiani, che da oltre un anno hanno attivato le soluzioni di misurazione \u201cmultipiattaforma\u201d, grazie all\u2019installazione del tag di tracciamento comScore, mantenendo un perimetro di rilevazione costante.
\u00a0
I dati evidenziano una crescita significativa delle audience complessive (dal 9% di Banzai al 31% de ilfattoquotidiano.it) dovuta al forte aumento degli accessi da dispositivi mobili che aumentano le opportunit\u00e0 di contatto in ambito digitale \u00a0piuttosto che cannibalizzare le audience desktop. Gli editori selezionati fanno, infatti, registrare una crescita delle audience che accedono ai loro contenuti da dispositivi mobili, in una percentuale che oscilla tra il 29% (Banzai) e il 56% (ilfattoquotidiano.it), incremento decisamente superiore a quello medio rilevato sull\u2019audience mobile in Italia, pari al 18%.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Questa nuova forma di consumo risulta ancora pi\u00f9 accentuata se si osserva il media mix dei device utilizzati per l\u2019accesso ai contenuti.<\/p>\n\n\n\n

Nel mese di aprile 2016, infatti, la percentuale di chi accede ai contenuti degli editori esaminati solo attraverso un dispositivo mobile (ovvero esclusivamente tramite smartphone e\/o tablet) \u00e8 generalmente pi\u00f9 alta di quella di chi accede sia con un device mobile che con un Desktop (la cosiddetta \u201ccomponente multipiattaforma\u201d) e di quella di chi accede soltanto mediante il Desktop.<\/p>\n\n\n\n

Su base annua la dinamica \u00e8 pi\u00f9 significativa con le audience mobile only che aumentano in un range dal 36% al 126% e quelle esclusivamente desktop che si riducono in un range dal -5% al -27%.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u201cLo spostamento delle audience sui device mobili \u00e8 un fenomeno in accelerazione di cui comScore misura l\u2019esatta dimensione. \u2013 <\/em>afferma Fabrizio Angelini, comScore Italia \u2013 La capacit\u00e0 di riattribuire agli editori originali il traffico proveniente dalla navigazione browsing in-app di terze parti sia sui social network, sia sulle piattaforme di content delivery network come Facebook Instant Articles e Accelerated Mobile Pages di Google consente di valutare appieno l\u2019impatto del mobile. Ora che i trend sono chiari dovranno emergere nuovi modelli di monetizzazione dei siti web ed efficaci strategie pubblicitarie a beneficio della sostenibilit\u00e0 economica degli editori. L\u2019utilizzo del nostro tag \u00e8 assolutamente gratuito e il numero di editori misurati \u00e8 in continuo aumento\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Crescita a doppia cifra per tutte le principali testate italiane: non solo quotidiani, ma anche le piattaforme web dei principali […]<\/p>\n","protected":false},"author":1,"featured_media":1757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[13,67],"class_list":["post-1756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-comscore","tag-mobile"],"yoast_head":"\nIl Mobile traina la crescita delle audience degli editori italiani - Sensemakers<\/title>\n<meta name=\"description\" content=\"Continua la crescita del mobile nella fruizione di contenuti editoriali online; 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