{"id":1730,"date":"2014-04-28T11:37:00","date_gmt":"2014-04-28T09:37:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1730"},"modified":"2026-02-13T11:42:49","modified_gmt":"2026-02-13T10:42:49","slug":"yahoo-e-comscore-partner-per-espandere-laccesso-globale-alla-misurazione-delladvertisement","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/yahoo-e-comscore-partner-per-espandere-laccesso-globale-alla-misurazione-delladvertisement\/","title":{"rendered":"Yahoo e comScore Partner per Espandere l\u2019Accesso Globale alla Misurazione dell\u2019Advertisement"},"content":{"rendered":"\n<p><strong>comScore vCE per rendere Disponibile ai clienti di Yahoo Advertising, Fornendo Metriche Comparabili a quelle del mondo televisivo per gli annunci Video, Display e Mobile<\/strong><\/p>\n\n\n\n<p><em>NEW YORK e RESTON, VIRGINIA, April 28, 2014<\/em> \u2013 Al Digital Content NewFronts di oggi, comScore (NASDAQ: SCOR) e Yahoo (NASDAQ: YHOO) hanno annunciato la loro partnership per semplificare gli acquisti di annunci pubblicitari ed il processo di misurazione per i venditori nel mondo. <\/p>\n\n\n\n<p>La partnership fornir\u00e0 agli inserzionisti con accesso al \u201cvalidated Campaign Essentials\u2122 (vCE)\u201d di comScore una metrica che si avvarr\u00e0 delle utility per gli annunci e dei tool di reportistica di Yahoo, permettendo di ottenere misurazioni comparabili a quelle del mondo televisivo, per le campagne con annunci video, display e mobile che raggiungono il pubblico su Yahoo e attraverso il web.<\/p>\n\n\n\n<p>Queste soluzioni integrate semplificano l\u2019esperienza di advertising digitale per i venditori in pi\u00f9 modi. Gli inserzionisti saranno in grado di impostare le campagne senza l\u2019esigenza un complesso ed intensivo lavoro di tag. Quindi, una volta che la campagna sar\u00e0 partita, gli inserzionisti potranno accedere quasi in tempo reale ai report sull\u2019audience, per affinare mano a mano ed ottimizzare la campagna.<\/p>\n\n\n\n<p>\u201cYahoo si \u00e8 impegnato a semplificare l\u2019esperienza per gli inserzionisti in modo che loro possano dedicare maggior tempo a concentrarsi sul loro obiettivo: catturare l\u2019attenzione dei propri clienti attraverso migliori messaggi\u201d, dice Ned Brody, Responsabile per l\u2019America di Yahoo. \u201cC\u2019\u00e8 un crescente bisogno per i venditori di pianificare agevolmente, acquistare e misurare attraverso format video e pubblicitari. Offrire un\u2019unit\u00e0 di misura standard per tutta la durata di una campagna \u00e8 un grande passo verso il soddisfacimento di tale esigenza\u201d.<\/p>\n\n\n\n<p>La soluzione sar\u00e0 inizialmente disponibile quest\u2019estate per gli inserzionisti americani, nell\u2019ambito del mercato mobile, per poi essere estesa agli inserzionisti internazionali con le successive fasi della partnership.<\/p>\n\n\n\n<p>\u201cQuesta partnership tra comScore e Yahoo porta trasparenza nella pubblicit\u00e0 digitale ed aiuta a porla sullo stesso terreno di quella televisiva\u201d, dice Serge Matta, Presidente e CEO di comScore. \u201cQuesto significa anche che noi possiamo significativamente espandere l\u2019area di vCE integrandolo in luoghi dove le persone desiderano utilizzare i dati di comScore e renderlo disponibile a livello globale. Non vediamo l\u2019ora di lavorare con Yahoo per migliorare le prestazioni delle pubblicit\u00e0 digitali dei nostri clienti\u201d.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2014\/4\/Yahoo-and-comScore-Partner-to-Expand-Global-Access-to-Ad-Measurement\" target=\"_blank\" rel=\"noreferrer noopener\">Leggi il comunicato originale pubblicato sul sito di comScore<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>comScore vCE per rendere Disponibile ai clienti di Yahoo Advertising, Fornendo Metriche Comparabili a quelle del mondo televisivo per gli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[73],"class_list":["post-1730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-comscore-yahoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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