{"id":1710,"date":"2014-03-13T10:02:00","date_gmt":"2014-03-13T09:02:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1710"},"modified":"2026-02-13T10:08:32","modified_gmt":"2026-02-13T09:08:32","slug":"groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/","title":{"rendered":"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online"},"content":{"rendered":"\n<p><strong>vCE\u00ae fornir\u00e0 a GroupM metriche di valutazione Cross-Media \u2013 come Reach, Frequenza e GRPs \u2013 per l\u2019ottimizzazione delle campagne Display e Video su tutti i mezzi<\/strong>.<\/p>\n\n\n\n<p><em>Milano, Italia, 13 Marzo, 2014<\/em>\u00a0\u2013 comScore, Inc. (NASDAQ: SCOR), operatore leader \u00a0nella misurazione del mondo digitale \u00a0ha annunciato che \u00a0GroupM, azienda che gestisce \u00a0le attivit\u00e0 di media planning e buying del Gruppo WPP\u2019s, e comScore hanno siglato una partnership per la valutazione dell\u2019efficacia dell\u2019advertising on-line in Italia.<\/p>\n\n\n\n<p>GroupM integrer\u00e0 su larga scala, con l\u2019ambizioso obiettivo di coprire il 100% delle campagne Display e Video gestite in Italia, vCE\u00ae (Validate Campaign Essentials) di comScore, strumento per la valutazione e validazione delle campagne digitali. Con vCE\u00ae GroupM e i suoi clienti potranno analizzare in modo integrato tutti gli elementi di efficacia della campagna: copertura delle audiences, visibilit\u00e0, sicurezza per il brand, copertura geografica, engagement e traffico non umano.<\/p>\n\n\n\n<p>Grazie a metriche di comparazione cross-media come reach, frequency e GRPs, vCE fornir\u00e0 insights per aiutare GroupM e i clienti finali ad ottimizzare l\u2019 efficacia delle campagne su tutti i mezzi. Una completa segmentazione socio-demografica e comportamentale consentir\u00e0 inoltre di migliorare tutti i processi di pianificazione ed esecuzione della campagna. <\/p>\n\n\n\n<p>I dati saranno riportati in tempo pressoch\u00e9 reale e questo permetter\u00e0 di accelerare e migliorare ogni 24 ore i risultati della campagna, consentendo rapide ottimizzazioni, riduzioni della dispersione e aumento dell\u2019efficacia.<\/p>\n\n\n\n<p>Inoltre, vCE\u00ae sar\u00e0 integrato nativamente in tutti i prodotti GroupM a partire da Mvideo. Questo significa che qualsiasi campagna, per esempio video, basata sulla piattaforma GroupM, avr\u00e0 nativamente integrata la postvalutazione in tempo reale, senza nessuno sforzo aggiuntivo per i clienti.<\/p>\n\n\n\n<p>Andrea di Fonzo, Chief Digital Officer di GroupM ha dichiarato: \u201cAbbiamo l\u2019ambizioso progetto di rendere la valutazione e validazione delle campagne online una cosa normale, non un progetto speciale. Grazie a questa partnership possiamo garantirlo su larga scala. E l\u2019integrazione di default nella piattaforma Mvideo \u00e8 un altro passo avanti per confermare la nostra leadership in questo settore\u201d.<\/p>\n\n\n\n<p>\u201cSiamo felici di annunciare che GroupM ha deciso di entrare in partnership con comScore \u00a0per il suo prodotto vCE\u00ae\u201d, ha dichiarato Owen West, comScore Sales VicePresident.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About GroupM<\/strong><\/h2>\n\n\n\n<p>GroupM is WPP\u2019s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom and Mindshare. <\/p>\n\n\n\n<p>Our primary purpose is to maximise the performance of the agencies on behalf of our clients, our shareholders and our people, by operating as a parent and collaborator in performance-enhancing activities; trading, content creation, sports, digital, finance, talent, proprietary tool development and other business-critical capabilities. \u00a0<\/p>\n\n\n\n<p>The agencies that comprise GroupM are all global operations in their own right, with leading market positions. \u00a0GroupM is currently the global number one Media Investment Management Group.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A proposito di comScore&nbsp;<\/strong><\/h2>\n\n\n\n<p>ComScore, Inc. (NASDAQ: SCOR) \u00e8 il leader mondiale nella misurazione del mondo digital e di web analytics e fornisce informazioni precise sul comportamento del consumatore web, mobile e TV, permettendo ai clienti di massimizzare il valore dei propri investimenti. ComScore offre una variet\u00e0 di software on-demand e servizi customizzati tramite le sue quattro colonne portanti: Audience Analytics, Advertising Analytics, Digital Business Analytics e Mobile Operator Analytics.\u00a0<\/p>\n\n\n\n<p><strong>In Italia comScore \u00e8 rappresentata in esclusiva da Sensemakers.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>vCE\u00ae fornir\u00e0 a GroupM metriche di valutazione Cross-Media \u2013 come Reach, Frequenza e GRPs \u2013 per l\u2019ottimizzazione delle campagne Display [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[72],"class_list":["post-1710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-comscore-vce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online - Sensemakers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online - Sensemakers\" \/>\n<meta property=\"og:description\" content=\"vCE\u00ae fornir\u00e0 a GroupM metriche di valutazione Cross-Media \u2013 come Reach, Frequenza e GRPs \u2013 per l\u2019ottimizzazione delle campagne Display [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Sensemakers\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-13T09:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T09:08:32+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/person\\\/f3d830660f758ca54a46c78901396204\"},\"headline\":\"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online\",\"datePublished\":\"2014-03-13T09:02:00+00:00\",\"dateModified\":\"2026-02-13T09:08:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/\"},\"wordCount\":538,\"publisher\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/news-preview-92.jpg\",\"keywords\":[\"Comscore vCE\"],\"articleSection\":[\"Presentazioni\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/\",\"name\":\"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online - Sensemakers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/news-preview-92.jpg\",\"datePublished\":\"2014-03-13T09:02:00+00:00\",\"dateModified\":\"2026-02-13T09:08:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/news-preview-92.jpg\",\"contentUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/news-preview-92.jpg\",\"width\":375,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\",\"name\":\"Sensemakers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\",\"name\":\"Sensemakers\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sensemakersAsset-21@3x.png\",\"contentUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sensemakersAsset-21@3x.png\",\"width\":1098,\"height\":150,\"caption\":\"Sensemakers\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/person\\\/f3d830660f758ca54a46c78901396204\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/sensemakers.it\"],\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/author\\\/sensemakers_2t1uv5rd\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online - Sensemakers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/","og_locale":"en_US","og_type":"article","og_title":"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online - Sensemakers","og_description":"vCE\u00ae fornir\u00e0 a GroupM metriche di valutazione Cross-Media \u2013 come Reach, Frequenza e GRPs \u2013 per l\u2019ottimizzazione delle campagne Display [&hellip;]","og_url":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/","og_site_name":"Sensemakers","article_published_time":"2014-03-13T09:02:00+00:00","article_modified_time":"2026-02-13T09:08:32+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/#article","isPartOf":{"@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/"},"author":{"name":"admin","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/person\/f3d830660f758ca54a46c78901396204"},"headline":"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online","datePublished":"2014-03-13T09:02:00+00:00","dateModified":"2026-02-13T09:08:32+00:00","mainEntityOfPage":{"@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/"},"wordCount":538,"publisher":{"@id":"https:\/\/sensemakers.it\/en\/#organization"},"image":{"@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/#primaryimage"},"thumbnailUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/news-preview-92.jpg","keywords":["Comscore vCE"],"articleSection":["Presentazioni"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/","url":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/","name":"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online - Sensemakers","isPartOf":{"@id":"https:\/\/sensemakers.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/#primaryimage"},"image":{"@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/#primaryimage"},"thumbnailUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/news-preview-92.jpg","datePublished":"2014-03-13T09:02:00+00:00","dateModified":"2026-02-13T09:08:32+00:00","breadcrumb":{"@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/#primaryimage","url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/news-preview-92.jpg","contentUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/news-preview-92.jpg","width":375,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/sensemakers.it\/en\/news\/groupm-italia-sceglie-comscore-come-partner-per-le-soluzioni-di-validazione-delladvertising-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sensemakers.it\/en\/"},{"@type":"ListItem","position":2,"name":"GroupM Italia sceglie comScore come partner per le soluzioni di validazione dell\u2019Advertising online"}]},{"@type":"WebSite","@id":"https:\/\/sensemakers.it\/en\/#website","url":"https:\/\/sensemakers.it\/en\/","name":"Sensemakers","description":"","publisher":{"@id":"https:\/\/sensemakers.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sensemakers.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sensemakers.it\/en\/#organization","name":"Sensemakers","url":"https:\/\/sensemakers.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/sensemakersAsset-21@3x.png","contentUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/sensemakersAsset-21@3x.png","width":1098,"height":150,"caption":"Sensemakers"},"image":{"@id":"https:\/\/sensemakers.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/person\/f3d830660f758ca54a46c78901396204","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/sensemakers.it"],"url":"https:\/\/sensemakers.it\/en\/news\/author\/sensemakers_2t1uv5rd\/"}]}},"_links":{"self":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/comments?post=1710"}],"version-history":[{"count":1,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1710\/revisions"}],"predecessor-version":[{"id":1712,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1710\/revisions\/1712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/media\/1711"}],"wp:attachment":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/media?parent=1710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/categories?post=1710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/tags?post=1710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}