{"id":1671,"date":"2017-04-19T14:08:00","date_gmt":"2017-04-19T12:08:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1671"},"modified":"2026-02-12T14:14:03","modified_gmt":"2026-02-12T13:14:03","slug":"comscore-diffonde-il-nuovo-report-la-piramide-dei-bisogni-del-mobile","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/comscore-diffonde-il-nuovo-report-la-piramide-dei-bisogni-del-mobile\/","title":{"rendered":"comScore diffonde il nuovo report \u201cLa Piramide dei bisogni del Mobile\u201d"},"content":{"rendered":"\n<p><strong>comScore diffonde il nuovo report \u201cLa Piramide dei bisogni del Mobile\u201d rivelando importanti evidenze sui mobile trend globali<\/strong>.<br><strong>Dal report emerge come il Mobile rappresenti oltre il 60% dei \u201cminuti digitali\u201d sui mercati a livello mondiale<\/strong><\/p>\n\n\n\n<p><em>Londra, UK, 19 aprile 2017<\/em> \u2013 comScore ha diffuso oggi il report internazionale sul mobile per il 2017 \u2018La Piramide dei bisogni del Mobile\u2019. Questo nuovo report traccia l\u2019evoluzione globale di smartphone e tablet fino a diventare lo strumento digitale primario, rivelando comportamenti specifici per i quali queste piattaforme sono diventati importanti per la vita quotidiana dei consumatori. Il rapporto utilizza dati mobile e multi-piattaforma da 9 mercati internazionali (USA, Canada, Regno Unito, Spagna, Italia, Brasile, Messico, Cina e Indonesia) per dimostrare tendenze di pubblico e di consumo, insieme a differenze locali nel panorama digitale.<\/p>\n\n\n\n<p>Per scaricare una copia del rapporto, si prega di visitare:&nbsp;<a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/Mobiles-Hierarchy-of-Needs?cs_edgescape_cc=IT\" target=\"_blank\" rel=\"noreferrer noopener\">www.comscore.com\/mobile-hierarchy<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1_12.jpg\" data-rel=\"lightbox-gallery-CqVSzaeC\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1394\" height=\"816\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1_12.jpg\" alt=\"\" class=\"wp-image-1673\" style=\"width:500px\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1_12.jpg 1394w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1_12-300x176.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1_12-1024x599.jpg 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1_12-768x450.jpg 768w\" sizes=\"(max-width: 1394px) 100vw, 1394px\" \/><\/a><\/figure>\n\n\n\n<p><em>\u201cLa quota dominante del tempo digitale rappresentato dal mobile a livello globale evidenzia la necessit\u00e0 di una misurazione in grado di catturare tutte le forme di attivit\u00e0 su questi dispositivi,\u201d dichiara Will Hodgman, vice president of international di comScore. \u201cQuesto report sottolinea l\u2019importanza della demografia, del consumo di app e delle tendenze comportamentali specifiche per paese che gli editori, gli inserzionisti e le agenzie necessitano di valutare in modo efficace per l\u2019audience mobile in un mondo multi-piattaforma. Siamo entusiasti di espandere questa precisa misura per Mobile su un numero ancora maggiore di mercati durante il 2017\u201d.<\/em><\/p>\n\n\n\n<p>Il report, basato su dati provenienti dalla suite di soluzioni mobile e multi-piattaforma di comScore, copre le tendenze chiave del Mobile, tra le quali l\u2019utilizzo di app, la demografia e l\u2019accesso multi-piattaforma su categorie come \u2013 tra le altre \u2013 Social Media, Dating, Retail, Banking e Travel.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/2_9.jpg\" data-rel=\"lightbox-gallery-CqVSzaeC\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1400\" height=\"806\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/2_9.jpg\" alt=\"\" class=\"wp-image-1674\" style=\"width:500px\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/2_9.jpg 1400w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/2_9-300x173.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/2_9-1024x590.jpg 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/2_9-768x442.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Alcune delle evidenze chiave contenute in \u201cLa Piramide dei bisogni del Mobile\u201d<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I dispositivi mobili rappresentano oltre il 60% di tutti i minuti digitali in tutti i 9 mercati studiati, e fino al 91% del totale in Indonesia.<\/li>\n\n\n\n<li>Le App dominano il tempo speso per smartphone e tablet, rappresentando oltre l\u201980% dei minuti via mobile in tutti i mercati studiati.<\/li>\n\n\n\n<li>La quota di consumatori che abbandonano il desktop varia sensibilmente a seconda del luogo: dal solo 7% del Regno Unito, fino al 70% dell\u2019Indonesia. Il pubblico Mobile-Only comprende sorprendentemente utenti appartenenti a tutte le fasce demografiche.<\/li>\n\n\n\n<li>Il comportamento sui Social Media si \u00e8 spostato verso i contenuti. In Spagna, la condivisione di link a siti web \u00e8 cresciuta dell\u201911% nel 2016, rispetto ad un calo del 3% nella pubblicazione di status personali.<\/li>\n\n\n\n<li>La comodit\u00e0 del Mobile ha fatto s\u00ec che le audience per le categorie ad alto valore \u2013 come quelle Banking e Travel \u2013 abbiano superato i problemi di sicurezza fino a sorpassare il desktop in molti mercati.<\/li>\n\n\n\n<li>La classifica delle Top App \u00e8 dominata da grandi player internazionali, ma le differenze locali hanno un impatto. App di messaggistica come WhatsApp, Facebook Messenger, Wechat, QQ, Instant Messenger e Line, rappresentano quasi 1 minuto su 7 per alcuni mercati non statunitensi, e hanno portato a un calo della messaggistica SMS standard.<\/li>\n<\/ul>\n\n\n\n<p>Per scaricare il report \u201cLa Piramide dei bisogni del Mobile\u201d, si prega di visitare il sito&nbsp;<a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/Mobiles-Hierarchy-of-Needs?cs_edgescape\" target=\"_blank\" rel=\"noreferrer noopener\">www.comscore.com\/mobile-hierarchy<\/a>.<br>Per ulteriori informazioni su come comScore pu\u00f2 aiutare ad avere successo in un mondo mobile-first, contatta l\u2019indirizzo&nbsp;<a href=\"https:\/\/www.comscore.com\/Request\/Contact\/Contact-Us?cs_edgescape_cc=IT\" target=\"_blank\" rel=\"noreferrer noopener\">www.comscore.com\/contact<\/a>&nbsp;o visita&nbsp;<a href=\"https:\/\/www.comscore.com\/mobile\" target=\"_blank\" rel=\"noreferrer noopener\">www.comscore.com\/mobile<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/3-1.jpg\" data-rel=\"lightbox-gallery-CqVSzaeC\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1386\" height=\"696\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/3-1.jpg\" alt=\"\" class=\"wp-image-1675\" style=\"width:500px\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/3-1.jpg 1386w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/3-1-300x151.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/3-1-1024x514.jpg 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/3-1-768x386.jpg 768w\" sizes=\"(max-width: 1386px) 100vw, 1386px\" 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