{"id":1665,"date":"2017-01-25T14:00:00","date_gmt":"2017-01-25T13:00:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1665"},"modified":"2026-02-12T14:03:48","modified_gmt":"2026-02-12T13:03:48","slug":"pier-luigi-celli-nuovo-presidente-di-sensemakers","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/pier-luigi-celli-nuovo-presidente-di-sensemakers\/","title":{"rendered":"Pier Luigi Celli nuovo Presidente di Sensemakers"},"content":{"rendered":"\n<p><em>L\u2019ex Direttore Generale di Rai \u00e8 da oggi Presidente della societ\u00e0 milanese che misura i comportamenti digitali e nuovi stili di consumo dei media e rappresenta comScore in Italia.<\/em><\/p>\n\n\n\n<p>Milano, 23 gennaio 2017 \u2013&nbsp;<strong>Pier Luigi Celli<\/strong>&nbsp;\u00e8 il nuovo&nbsp;<strong>Presidente di Sensemakers<\/strong>, realt\u00e0 che rappresenta in esclusiva&nbsp;<strong>comScore<\/strong>&nbsp;in Italia, operatore leader mondiale nella fornitura di servizi di consulenza e prodotti in ambito \u201cdigital\u201d basati sull\u2019analisi e l\u2019interpretazione dei dati relativi alla navigazione, al comportamento e alle caratteristiche degli utenti della rete.<\/p>\n\n\n\n<p><em>\u201cSiamo molto felici di annunciare la nomina di Pier Luigi Celli\u201d<\/em>, dichiara&nbsp;<strong>Fabrizio Angelini<\/strong>, CEO di Sensemakers.&nbsp;<em>\u201cUna figura di riferimento con uno straordinario bagaglio di competenze e esperienza nel mondo dei media. Il supporto di Pier Luigi sar\u00e0 fondamentale per interpretare correttamente i radicali cambiamenti in atto nel settore\u201d<\/em>.<\/p>\n\n\n\n<p>Celli, classe 1942, dopo la laurea in Sociologia all\u2019Universit\u00e0 di Trento ha iniziato a maturare significative esperienze come responsabile della gestione, organizzazione e formazione delle risorse umane in grandi gruppi, quali&nbsp;<strong>Eni, Rai, Omnitel, Olivetti ed Enel.<\/strong><\/p>\n\n\n\n<p>Il bagaglio manageriale acquisito nella gestione di grandi aziende con business cos\u00ec complessi e diversificati, gli ha poi permesso nel 1998 di tornare in Rai come Direttore Generale.<br>Dopo aver ricoperto a inizio anni 2000 ruoli fondamentali nello start up di nuove attivit\u00e0 per la telefonia mobile \u2013&nbsp;<strong>Wind&nbsp;<\/strong>e Omnitel \u2013 \u00e8 stato per tre anni Responsabile della Direzione Corporate Identity di Unicredito Italiano (oggi&nbsp;<strong>Unicredit<\/strong>) per poi passare nel 2005 all\u2019<strong>Universit\u00e0 LUISS Guido Carli<\/strong>&nbsp;come Direttore Generale.<br>Nel 2013 diventa Senior Advisor Corporate Identity \u2013 Comunicazione e Relazioni Istituzionali di&nbsp;<strong>Unipol&nbsp;<\/strong>e nel 2014 Senior Advisor dell\u2019Amministratore Delegato in&nbsp;<strong>Poste Italiane<\/strong>.<\/p>\n\n\n\n<p><em>\u201c\u00c9 evidente a tutti che il sistema dei media stia evolvendo con un tasso di innovazione e trasformazione tecnologica mai sperimentato prima\u201d<\/em>, dichiara&nbsp;<strong>Pier Luigi Celli<\/strong>.&nbsp;<em>\u201cCredo tuttavia sia fondamentale gestire questa crescente complessit\u00e0 armonizzandola con i principi fondamentali della comunicazione e con le evoluzioni organizzative e manageriali che essa richiede. Assumo il nuovo incarico con grande interesse, il settore dei media con la progressiva integrazione tra i mezzi di comunicazione \u00e8 assolutamente strategico per il Paese e l\u2019impegno di un operatore leader come comScore pu\u00f2 aumentarne il grado di efficienza\u201d<\/em>.<\/p>\n\n\n\n<p><em>\u201cSiamo davvero lieti che Pier Luigi abbia assunto la carica di Presidente di Sensemakers con cui esiste una collaborazione solidissima e ormai pluriennale\u201d<\/em>&nbsp;dichiara&nbsp;<strong>Gian Fulgoni, CEO di comScore<\/strong>.&nbsp;<em>\u201cLa sua grande esperienza nei media e la sua profonda conoscenza delle dinamiche economiche e sociali del Paese ci aiuteranno a sviluppare la nostra presenza in Italia che \u00e8 uno dei nostri mercati chiave\u201d<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ex Direttore Generale di Rai \u00e8 da oggi Presidente della societ\u00e0 milanese che misura i comportamenti digitali e nuovi stili [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[58],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-pier-luigi-celli"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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