{"id":1645,"date":"2018-02-16T13:34:00","date_gmt":"2018-02-16T12:34:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1645"},"modified":"2026-02-12T13:40:16","modified_gmt":"2026-02-12T12:40:16","slug":"lutilizzo-di-internet-in-italia-nel-2017-lanalisi-di-comscore","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/lutilizzo-di-internet-in-italia-nel-2017-lanalisi-di-comscore\/","title":{"rendered":"L\u2019utilizzo di Internet in Italia nel 2017: l\u2019analisi di comScore"},"content":{"rendered":"\n

Sono 38,6 milioni con una crescita del 3% gli Italiani che si collegano alla rete.
Oltre la met\u00e0 degli stessi si connette sia tramite Desktop che tramite Smartphone mentre il 30% utilizza solamente dispositivi mobili.
Sono 8 le properties che raggiungono oltre la met\u00e0 della popolazione on-line: dietro agli Over The Top, Mondadori e L\u2019espresso i primi gruppi italiani per penetrazione
Due minuti su tre sono trascorsi sulla Rete da Mobile<\/strong><\/p>\n\n\n\n

Milano, 12 febbraio 2017<\/em><\/p>\n\n\n\n

A dicembre 2017 sono stati 38,6 milioni gli italiani che hanno effettuato l\u2019accesso a Internet, in crescita del 3% rispetto al mese di dicembre 2016 grazie soprattutto agli accessi da device mobili (31 milioni di visitatori Unici), che superano coloro che accedono tramite desktop (27 milioni).<\/p>\n\n\n\n

Il 51% \u2013 pari a 19,7 milioni \u2013 ha effettuato l\u2019accesso a Internet sia tramite desktop sia tramite mobile, facendo registrare alla componente multi-piattaforma un crescita del 10% rispetto a dicembre 2016.<\/p>\n\n\n\n

In forte calo coloro che accedono solamente attraverso il Desktop (-27%), mentre sempre pi\u00f9 numerose sono le persone che accedono ad internet esclusivamente attraverso device mobili (11,4 milioni di utenti, con una crescita del 25% rispetto allo scorso anno) che rappresentano il 30% della total digital population (numero che sale al 37% nella fascia d\u2019et\u00e0 18-24 anni).<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Sono 8 le properties che vantano una reach superiore al 50%; Gruppo Mondadori \u00e8 il primo gruppo editoriale italiano con 26 milioni di utenti unici mensili (+10%) mentre Mediaset, tra le top 8, fa registrare  la maggiore crescita (+22%) in termini di Total Digital Population rispetto a dicembre 2016 (trainata + 34% dagli accessi mobile).<\/p>\n\n\n\n

Il Gruppo Editoriale Espresso e Oath sono tra le top properties quelle con la componente Mobile Only pi\u00f9 alta (15,6 milioni di utenti Mobile Only Gruppo Editoriale Espresso e 15,3 milioni di utenti Mobile Only la property Oath)<\/p>\n\n\n\n

I segmenti di et\u00e0 pi\u00f9 giovani, tendono a ridurre fortemente l\u2019uso del desktop. Infatti per i segmenti di et\u00e0 18-24 e 25-34 le quote di utenti che accedono solamente da mobile sono rispettivamente 37% e 34%. La quota di utenti mobile only per il segmento 55+ \u00e8 invece pari al 29%. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Dati di traffico<\/strong><\/h2>\n\n\n\n

Dall\u2019analisi del totale del tempo speso per tipologia di contenuto emerge che le categorie Messaggistica\/Servizi (31%), Social Media (27%) ed Entertainment (ovvero servizi di video e musica online, 18%) rappresentano ormai il 76% del totale.<\/p>\n\n\n\n

Le categorie Retail, Search\/Navigation e Games raggiungono ognuna il 4%, News\/Information e Technology ognuna il 2% mentre Business\/Finance, Lifestyles e Sports sono sotto tale soglia.<\/p>\n\n\n\n

La crescita pi\u00f9 significativa +24% anno su anno si \u00e8 registrata sulla categoria Entertainment che assorbe il 33% del tempo trascorso in rete dalla fascia d\u2019et\u00e0 18-24.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

In termini di tempo speso, 2 minuti su 3 (il 74% per la fascia d\u2019et\u00e0 18-24) sono trascorsi da mobile di cui l\u201988% tramite App.<\/p>\n\n\n\n

Le top 5 Mobile App per tempo speso nel mese di dicembre 2017 (WhatsApp, Facebook, YouTube, Google Search e Instagram), rappresentano complessivamente il 68% della quota di tempo speso sul totale delle top 100 App.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u201cI dati di fine anno confermano la tendenza ad un utilizzo sempre pi\u00f9 maturo ed evoluto della rete  \u2013 commenta Fabrizio Angelini CEO di Sensemakers \u2013 comScore Italia. La progressiva concentrazione del traffico \u2013 soprattutto in app \u2013 e la crescita della fruizione di contenuti di intrattenimento \u2013 molte forte sulle nuove generazioni e trainata dal consumo di video on-line \u2013 sono i fenomeni che meritano particolare attenzione\u201d.<\/em>
 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sono 38,6 milioni con una crescita del 3% gli Italiani che si collegano alla rete.Oltre la met\u00e0 degli stessi si […]<\/p>\n","protected":false},"author":1,"featured_media":1646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[12,13,68],"class_list":["post-1645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-audience","tag-comscore","tag-device"],"yoast_head":"\nL\u2019utilizzo di Internet in Italia nel 2017: l\u2019analisi di comScore - Sensemakers<\/title>\n<meta name=\"description\" content=\"38,6 milioni gli Italiani che si collegano alla rete. 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