{"id":1618,"date":"2018-10-11T12:52:00","date_gmt":"2018-10-11T10:52:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1618"},"modified":"2026-02-12T13:12:35","modified_gmt":"2026-02-12T12:12:35","slug":"comscore-engage-conference-2018","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/comscore-engage-conference-2018\/","title":{"rendered":"Comscore: Engage Conference 2018"},"content":{"rendered":"\n

Milano, Italia, 11 ottobre 2018\u00a0<\/strong><\/em>\u2013 Engage Conference 2018: Content is King! Fabrizio Angelini (CEO Sensemakers \u2013 comScore Italia) presenta i dati di comScore sullo scenario internet odierno in termini di audience, tempo speso e modalit\u00e0 di accesso alla rete.<\/p>\n\n\n\n

Principali evidenze delle rilevazioni<\/strong><\/h2>\n\n\n\n

L\u2019audience<\/strong><\/h3>\n\n\n\n

A Luglio 2018 sono 13 le properties in italia che raggiungono il 50% in termini di utenti unici. GEDI e Mondadori i primi 2 gruppi editoriali italiani.
La modalit\u00e0 di accesso alla rete evidenzia, negli anni una crescita delle compomenti multi-piattaforma e mobile only.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

La modalit\u00e0 di accesso alla rete evidenzia, negli anni una crescita delle compomenti multi-piattaforma e mobile only.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Il tempo speso<\/strong><\/h3>\n\n\n\n

In termini di tempo speso su mobile viene speso il 68% del tempo totale online: di cui il 60% in App.
Analizzando il pempo speso su browsing sulle differenti categorie di contenuto, il desktop \u00e8 la piattaforma attraverso la quale viene speso pi\u00f9 tempo rispetto al mobile.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Intrattenimento e Video<\/strong><\/h3>\n\n\n\n

Aumentano gli utenti che, tramite smarphone guardano video. In particolare la tipologia di video che registra la maggior crescita in termini di utenti sono i TV\/Video a pagamento (+24%).<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Milano, Italia, 11 ottobre 2018\u00a0\u2013 Engage Conference 2018: Content is King! Fabrizio Angelini (CEO Sensemakers \u2013 comScore Italia) presenta i […]<\/p>\n","protected":false},"author":1,"featured_media":1619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[46],"class_list":["post-1618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-engage"],"yoast_head":"\nComscore: Engage Conference 2018 - 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