{"id":1474,"date":"2021-08-02T12:25:00","date_gmt":"2021-08-02T10:25:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1474"},"modified":"2026-02-11T12:38:45","modified_gmt":"2026-02-11T11:38:45","slug":"brand-metrics-la-misurazione-continuativa-della-brand-lift-a-disposizione-degli-editori-italiani","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/brand-metrics-la-misurazione-continuativa-della-brand-lift-a-disposizione-degli-editori-italiani\/","title":{"rendered":"Brand Metrics: la misurazione continuativa della Brand Lift a disposizione degli editori italiani"},"content":{"rendered":"\n<p>Sensemakers \u00e8 rivenditore esclusivo per l&#8217;Italia di <a href=\"https:\/\/sensemakers.it\/servizi\/brand-metrics\" type=\"link\" id=\"https:\/\/sensemakers.it\/servizi\/brand-metrics\"><strong>Brand Metrics<\/strong><\/a>, un <strong>tool di misurazione utilizzato sui siti degli editori<\/strong>, progettato per misurare in modo continuativo e consistente l\u2019<strong>effetto delle campagne<\/strong> digitali sulle metriche di branding ovvero <strong>awareness<\/strong>, <strong>consideration<\/strong>, <strong>preference<\/strong> e <strong>action intent<\/strong>.<\/p>\n\n\n\n<p>Durante il webinar, Antonio Pepe (Partner &amp; COO Sensemakers) e Domenico A. Susca (Sales Director Sensemakers)&nbsp;hanno spiegato nel dettaglio il suo funzionamento, in particolare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>la metodologia proprietaria<\/strong>, che grazie all\u2019approccio algoritmico permette di automatizzare la misurazione della Brand Lift aumentando il numero di campagne monitorate;<\/li>\n\n\n\n<li><strong>le molteplici modalit\u00e0 di erogazione delle survey ai visitatori durante la loro user experience<\/strong>, grazie anche alla possibilit\u00e0 di integrazione in ottica cookieless;<\/li>\n\n\n\n<li><strong>il processo di prenotazione self-service delle misurazioni e di reporting automatizzato<\/strong>, che permette agli editori di concentrarsi sui risultati della campagna, aiutando inserzionisti e centri media a ottimizzare le future campagne;<\/li>\n\n\n\n<li><strong>i principali use case degli editori clienti di Brand Metrics<\/strong>, che grazie alla soluzione ingaggiano inserzionisti e centri media in un dialogo sui KPI di branding pi\u00f9 proficuo per entrambe le parti.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Di seguito alcune\u00a0slide presentate durante il\u00a0webinar<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1a.jpg\" data-rel=\"lightbox-gallery-TV8HIlHS\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1230\" height=\"690\" data-id=\"1478\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1a.jpg\" alt=\"\" class=\"wp-image-1478\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1a.jpg 1230w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1a-300x168.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1a-1024x574.jpg 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1a-768x431.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1b.png\" data-rel=\"lightbox-gallery-TV8HIlHS\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1232\" height=\"693\" data-id=\"1477\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1b.png\" alt=\"\" class=\"wp-image-1477\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1b.png 1232w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1b-300x169.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1b-1024x576.png 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1b-768x432.png 768w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1c-1.png\" data-rel=\"lightbox-gallery-TV8HIlHS\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1231\" height=\"691\" data-id=\"1476\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1c-1.png\" alt=\"\" class=\"wp-image-1476\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1c-1.png 1231w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1c-1-300x168.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1c-1-1024x575.png 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/1c-1-768x431.png 768w\" sizes=\"(max-width: 1231px) 100vw, 1231px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-small-font-size\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Per maggiori informazioni, visita <a href=\"https:\/\/www.brandmetrics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Metrics<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sensemakers \u00e8 rivenditore esclusivo per l&#8217;Italia di Brand Metrics, un tool di misurazione utilizzato sui siti degli editori, progettato per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[17,18],"class_list":["post-1474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-brand-lift","tag-brand-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Metrics la misurazione continuativa della Brand Lift per l&#039;Italia - Sensemakers<\/title>\n<meta name=\"description\" content=\"Sensemakers \u00e8 rivenditore esclusivo per l&#039;Italia di Brand Metrics, un tool che misura awareness, consideration, preference e action intent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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