{"id":1429,"date":"2021-10-06T10:46:00","date_gmt":"2021-10-06T08:46:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1429"},"modified":"2026-02-11T11:03:22","modified_gmt":"2026-02-11T10:03:22","slug":"iab-italia-pubblica-il-white-paper-connected-tv-promosso-da-sensemakers","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/iab-italia-pubblica-il-white-paper-connected-tv-promosso-da-sensemakers\/","title":{"rendered":"IAB Italia pubblica il White Paper Connected TV promosso da Sensemakers"},"content":{"rendered":"\n<p><em>Sensemakers insieme agli altri partner del progetto ha promosso la realizzazione di un White Paper sulla Connected TV. Sotto le informazioni per accedere al documento e alla relativa infografica.<\/em><\/p>\n\n\n\n<p>\u00c8 disponibile il White Paper Connected TV, il documento sviluppato dal <a href=\"https:\/\/iab.it\/tavolo-di-lavoro-connected-tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tavolo di Lavoro Connected TV<\/a> per studiare gli impatti di un fenomeno che modificher\u00e0 radicalmente il panorama dei media a livello globale e locale.<\/p>\n\n\n\n<p>Il documento analizza in maniera completa il <strong>segmento della Connected TV<\/strong>, a partire dalle <strong>definizioni <\/strong>e dalla <strong>tassonomia <\/strong>fino alla <strong>categorizzazione degli attori e dei ruoli della filiera<\/strong>, facendo focus specifici sulle <strong>misurazioni<\/strong>, sull\u2019<strong>advertising <\/strong>e sui punti di forza, sulle opportunit\u00e0 e sulle debolezze del media.<\/p>\n\n\n<p><script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async defer><\/script> <button data-leadbox-popup=\"A4A2oUqRNk8Wh4XRxuw4LV\" data-leadbox-domain=\"sensemakers.lpages.co\" style=\"background: rgb(31, 34, 196);border-color: rgb(31, 34, 196);border-radius: 5px;color: #FFFFFF;display: inline-block;vertical-align: middle;padding: 16px 32px;min-width: 192px;border: 1px solid rgb(31, 34, 196);font-size: 1rem;text-align: center;outline: 0;line-height: 1;cursor: pointer;-webkit-transition: background 0.3s, color 0.3s, border 0.3s;transition: background 0.3s, color 0.3s, border 0.3s;  box-shadow: 0px 2px 5px rgba(0, 0, 0, 0.6);margin-bottom:10px;\">Scarica il White Paper<\/button> <\/p>\n\n\n\n<p>Le <strong>Connected TV in Italia<\/strong> \u2013 a settembre 2021 \u2013 sono <strong>circa 15 milioni<\/strong> e vengono utilizzate dal <strong>45% delle famiglie<\/strong>, ma si stima che alla fine del 2022, quando sar\u00e0 ultimato il processo di switch over al nuovo standard di trasmissione del digitale terrestre denominato DVB-T2, la penetrazione delle TV connesse dovrebbe raggiungere 18 milioni di famiglie (il 74% del totale).<\/p>\n\n\n\n<p>Il grande interesse verso questo mezzo, insieme alla sua diffusione, risiede anche nel tempo speso su di esso, nelle innovative modalit\u00e0 di fruizione e nelle possibilit\u00e0 che abilita in termini di advertising, e che rendono gli utenti pi\u00f9 propensi ad accettare i break pubblicitari.<\/p>\n\n\n\n<p>All\u2019interno del White Paper Connected TV puoi trovare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definizione e tassonomia<\/li>\n\n\n\n<li>Dimensionamento e trend di crescita del mercato delle CTV<\/li>\n\n\n\n<li>Punti di forza e debolezza della TV Connessa<\/li>\n\n\n\n<li>Metriche e misurazioni<\/li>\n\n\n\n<li>L\u2019ecosistema CTV \u2013 attori e ruoli della filiera<\/li>\n\n\n\n<li>Focus sull\u2019Advertising<\/li>\n\n\n\n<li>La roadmap per lo sviluppo della CTV<\/li>\n\n\n\n<li>Glossario<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><strong>Clicca sull&#8217;immagine qui sotto per visualizzare l&#8217;infografica interattiva<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/delivery.altaformazione.it\/IAB\/app_infografica\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-5-2.jpg\" alt=\"IAB connected tv\" class=\"wp-image-1430\" style=\"width:500px\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-5-2.jpg 1200w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-5-2-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-5-2-1024x683.jpg 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-5-2-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sensemakers insieme agli altri partner del progetto ha promosso la realizzazione di un White Paper sulla Connected TV. Sotto le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[24,57],"class_list":["post-1429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-ctv","tag-iab-italia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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