{"id":1370,"date":"2025-10-13T12:13:18","date_gmt":"2025-10-13T10:13:18","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1370"},"modified":"2026-02-10T12:16:38","modified_gmt":"2026-02-10T11:16:38","slug":"fenomeno-streamcaster-la-tv-si-guarda-4-ore-al-giorno-e-resiste-grazie-ai-social","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/fenomeno-streamcaster-la-tv-si-guarda-4-ore-al-giorno-e-resiste-grazie-ai-social\/","title":{"rendered":"Fenomeno streamcaster: la tv? Si guarda 4 ore al giorno e resiste grazie ai social"},"content":{"rendered":"\n

L\u2019articolo analizza l\u2019evoluzione della televisione italiana in chiave multiplatform, evidenziando come la TV resti centrale (oltre 4 ore al giorno di consumo) grazie all\u2019integrazione con streaming e social media.<\/p>\n\n\n\n

Sensemakers viene menzionata come fonte della ricerca \u201cBoom Video Streaming\u201d, che quantifica il contributo decisivo delle audience digitali e social alla tenuta degli ascolti dei broadcaster tradizionali. Attraverso dati di reach e analisi dei comportamenti, Sensemakers introduce il concetto di streamcasting, spiegando come Rai, Mediaset e gli altri player riescano a recuperare pubblico, soprattutto giovane, grazie alla distribuzione cross-platform.<\/p>\n\n\n\n

Leggi l’articolo originale:<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

L’Economia del Corriere della Sera<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37],"tags":[15],"class_list":["post-1370","post","type-post","status-publish","format-standard","hentry","category-rassegna-stampa","tag-boom-video-streaming"],"yoast_head":"\nFenomeno streamcaster: la tv resiste grazie ai social - 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