{"id":1233,"date":"2021-12-16T13:35:00","date_gmt":"2021-12-16T12:35:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1233"},"modified":"2026-02-05T13:40:29","modified_gmt":"2026-02-05T12:40:29","slug":"annuario-2021-della-televisione-italiana-intrattenimento-fiction-informazione-e-sport-nellanno-del-covid-19","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/annuario-2021-della-televisione-italiana-intrattenimento-fiction-informazione-e-sport-nellanno-del-covid-19\/","title":{"rendered":"Annuario 2021 della Televisione Italiana: Intrattenimento, fiction, informazione e sport nell\u2019anno del Covid-19"},"content":{"rendered":"\n<p>L&#8217;<strong>Annuario 2021 della Televisione&nbsp;italiana<\/strong>&nbsp;\u00e8 una ricerca diretta dal prof. Massimo Scaglioni (direttore del Ce.R.T.A), sviluppata nel corso del 2020-21&nbsp;da <strong><a href=\"https:\/\/centridiricerca.unicatt.it\/certa-home#content\">Ce.r.t.a<\/a><\/strong>&nbsp;&#8211; Centro di Ricerca sulla Televisione e gli Audiovisivi dell\u2019Universit\u00e0 Cattolica del Sacro Cuore di Milano &#8211; in collaborazione con&nbsp;<a href=\"https:\/\/www.auditel.it\/\"><strong>Auditel<\/strong><\/a>, <a href=\"http:\/\/www.apaonline.it\/\"><strong>Apa<\/strong><\/a> (Associazione Produttori Audiovisivi), <strong>Sensemakers<\/strong> (per la parte relativa alla \u2018Total Audience\u2019) e <a href=\"https:\/\/www.talkwalker.com\/\"><strong>Talkwalker<\/strong><\/a> (per la parte della cosiddetta \u2018Social TV\u2019), con l&#8217;obiettivo di ricostruire l&#8217;anno di televisione in Italia durante la pandemia.<\/p>\n\n\n\n<p>Uno strumento unico e innovativo per l\u2019analisi dell\u2019industria del broadcasting in un anno cruciale di trasformazione, segnato tanto dagli effetti della pandemia di Sars-Cov-2 quanto dall\u2019ibridazione sempre pi\u00f9 marcata fra televisione e streaming, e da una crescente competizione fra editori tradizionali e piattaforme Over-the-top.<\/p>\n\n\n\n<p>Un Annuario approfondito e dettagliato che&nbsp;ricostruisce l\u2019evoluzione dell\u2019offerta e del consumo di televisione e audiovisivi in streaming nell\u2019annualit\u00e0 2020-2021 (settembre 2020 \u2013 agosto 2021). Un monitoraggio mese per mese che ha riguardato oltre 30mila ore di contenuti prodotti dagli editori televisivi e dalle piattaforme digitali per capire le tendenze pi\u00f9 rilevanti della TV e dello streaming, un mercato che in Italia ha un valore stimato di 9,5 miliardi di euro (Ricavi\/2020).<\/p>\n\n\n\n<p>L\u2019Annuario 2021 della TV Italiana, consultabile con il volume \u201cLa Televisione nella pandemia. Intrattenimento, fiction, informazione e sport nell\u2019anno del Covid-19\u201d a cura di Massimo Scaglioni (Carocci 2021) oppure sul <strong><a href=\"https:\/\/www.annuariodellatv.it\/\">sito online<\/a><\/strong> contenente tutte le info-grafiche, si offre come un mezzo di analisi e di comprensione di quelle che sono le dinamiche della produzione, dell\u2019offerta e dei consumi di televisione e di audiovisivi nel nostro Paese.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Annuario 2021 della Televisione&nbsp;italiana&nbsp;\u00e8 una ricerca diretta dal prof. Massimo Scaglioni (direttore del Ce.R.T.A), sviluppata nel corso del 2020-21&nbsp;da Ce.r.t.a&nbsp;&#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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