{"id":1168,"date":"2023-10-25T13:58:00","date_gmt":"2023-10-25T11:58:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1168"},"modified":"2026-02-05T11:41:02","modified_gmt":"2026-02-05T10:41:02","slug":"advanced-tv-la-video-convergenza","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/advanced-tv-la-video-convergenza\/","title":{"rendered":"Advanced TV, la video convergenza"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE.jpg\" data-rel=\"lightbox-gallery-x3YpXyXg\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"653\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE.jpg\" alt=\"\" class=\"wp-image-1170\" style=\"width:600px\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE.jpg 980w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE-768x512.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<p>In occasione del convegno \u201c<strong>Engage Conference. Advanced TV, la video convergenza<\/strong>\u201d, che si \u00e8 tenuto nella giornata del 23 ottobre e ha visto la partecipazione di UPA come co-organizzatore, abbiamo presentato in apertura dell&#8217;evento, lo scenario sull\u2019utilizzo della TV Connessa in Italia. Di seguito la presentazione del nostro intervento \u201c<strong>La nuova TV: lo scenario in numeri<\/strong>\u201d che include insights e analisi elaborate attraverso i tool di TechEdge, partner con cui abbiamo partecipato al convegno per portare il contributo di chi supporta i player del settore a unificare misurazioni e dati televisivi e digitali, aiutando a comprendere la convergenza tra i due mondi.<\/p>\n\n\n<p><script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async defer><\/script> <button data-leadbox-popup=\"Vgu4hMRJNhiLGCqStbuExW\" data-leadbox-domain=\"sensemakers.lpages.co\" style=\"background: rgb(31, 34, 196);border-color: rgb(31, 34, 196);border-radius: 5px;color: #FFFFFF;display: inline-block;vertical-align: middle;padding: 16px 32px;min-width: 192px;border: 1px solid rgb(31, 34, 196);font-size: 1rem;text-align: center;outline: 0;line-height: 1;cursor: pointer;-webkit-transition: background 0.3s, color 0.3s, border 0.3s;transition: background 0.3s, color 0.3s, border 0.3s;  box-shadow: 0px 2px 5px rgba(0, 0, 0, 0.6);margin-bottom:30px;\">Scarica la ricerca<\/button> <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0038.jpg\" data-rel=\"lightbox-gallery-x3YpXyXg\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"980\" height=\"653\" data-id=\"1176\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0038.jpg\" alt=\"\" class=\"wp-image-1176\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0038.jpg 980w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0038-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0038-768x512.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0031.jpg\" data-rel=\"lightbox-gallery-x3YpXyXg\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"980\" height=\"653\" data-id=\"1171\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0031.jpg\" alt=\"\" class=\"wp-image-1171\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0031.jpg 980w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0031-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0031-768x512.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0034.jpg\" data-rel=\"lightbox-gallery-x3YpXyXg\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"653\" data-id=\"1174\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0034.jpg\" alt=\"\" class=\"wp-image-1174\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0034.jpg 980w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0034-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0034-768x512.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0033.jpg\" data-rel=\"lightbox-gallery-x3YpXyXg\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"653\" data-id=\"1173\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0033.jpg\" alt=\"\" class=\"wp-image-1173\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0033.jpg 980w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0033-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0033-768x512.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE-1.jpg\" data-rel=\"lightbox-gallery-x3YpXyXg\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"653\" data-id=\"1175\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE-1.jpg\" alt=\"\" class=\"wp-image-1175\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE-1.jpg 980w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE-1-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE-1-768x512.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0027-1.jpg\" data-rel=\"lightbox-gallery-x3YpXyXg\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"653\" data-id=\"1172\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0027-1.jpg\" alt=\"\" class=\"wp-image-1172\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0027-1.jpg 980w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0027-1-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/ENGAGE_0027-1-768x512.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In occasione del convegno \u201cEngage Conference. Advanced TV, la video convergenza\u201d, che si \u00e8 tenuto nella giornata del 23 ottobre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[14,24,46,16],"class_list":["post-1168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-advanced-tv","tag-ctv","tag-engage","tag-techedge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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