{"id":1141,"date":"2023-04-03T13:22:00","date_gmt":"2023-04-03T11:22:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1141"},"modified":"2026-02-04T13:26:45","modified_gmt":"2026-02-04T12:26:45","slug":"dalla-interazione-alla-video-era","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/","title":{"rendered":"Dalla Interazione alla Video-Era"},"content":{"rendered":"\n

Il nuovo paradigma dei social media<\/h2>\n\n\n\n

L’evoluzione dei social media ha rivoluzionato il panorama del marketing e della pubblicit\u00e0, trasformando radicalmente il modo in cui i brand interagiscono con il loro pubblico di riferimento. Abbiamo approfondito questo fenomeno, mettendo in luce la significativa importanza della social analysis per studiare e anticipare le trasformazioni in atto nell\u2019ecosistema social, in cui l\u2019analisi del dato dovr\u00e0 adattarsi ai cambiamenti nei comportamenti dell\u2019audience per aiutare i brand a ponderare le dinamiche social anche in ottica competitiva.<\/p>\n\n\n\n

\u00c8 in corso una trasformazione della percezione dei social media: dall\u2019essere considerati piattaforme di interazione tra persone, ad una nuova forma di intrattenimento video-driven. Questa dinamica \u00e8 confermata dai dati che evidenziano l\u2019inizio di un trend d\u2019incremento delle visualizzazioni a fronte di una contrazione delle pi\u00f9 tradizionali interazioni (like, condivisioni e commenti). Negli ultimi anni, piattaforme come YouTube (che ha introdotto il formato \u201cshort\u201d) e TikTok hanno registrato un notevole aumento in termini di visualizzazioni, suggerendo un cambio di rotta nel modo di misurare l\u2019engagement in cui il \u201clike\u201d lascia sempre pi\u00f9 spazio alle \u201cviews\u201d e di conseguenza ai contenuti video.<\/p>\n\n\n\n

Approfondendo ulteriormente l’analisi, \u00e8 emerso il ruolo diversificato delle varie piattaforme social nelle diverse categorie di settore. <\/p>\n\n\n\n

Ad esempio, mentre Instagram si conferma leader sulla metrica delle interazioni, TikTok emerge come piattaforma dominante per le performance video (nel mondo calcistico risulta avere un peso maggiore, rispetto agli altri verticali, anche in termini di interazioni). <\/p>\n\n\n\n

L\u2019analisi mostra anche la perdita di terreno di Twitter, che sembra resistere principalmente nel verticale dei giornalisti. Da queste considerazioni si deduce l’importanza di adattare le strategie social in base al pubblico di riferimento e al settore di appartenenza.<\/p>\n\n\n\n

La social media analysis \u00e8 diventata un elemento indispensabile per il successo delle strategie di marketing dei brand nel contesto multimediale attuale. L’evoluzione costante delle piattaforme social richiede un approccio dinamico e flessibile, in grado di adattarsi ai cambiamenti e di sfruttare al meglio le opportunit\u00e0 offerte dalle nuove tendenze emergenti.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Il nuovo paradigma dei social media L’evoluzione dei social media ha rivoluzionato il panorama del marketing e della pubblicit\u00e0, trasformando […]<\/p>\n","protected":false},"author":1,"featured_media":1142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[44],"class_list":["post-1141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-social-analysis"],"yoast_head":"\nDalla Interazione alla Video-Era - Sensemakers<\/title>\n<meta name=\"description\" content=\"La social media analysis \u00e8 diventata un elemento indispensabile per il successo delle strategie di marketing dei brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sensemakers.it\/en\/news\/dalla-interazione-alla-video-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dalla Interazione alla Video-Era - Sensemakers\" \/>\n<meta property=\"og:description\" content=\"La social media analysis \u00e8 diventata un elemento indispensabile per il successo delle strategie di marketing dei brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Sensemakers\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-03T11:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T12:26:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Progetto-senza-titolo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/person\\\/f3d830660f758ca54a46c78901396204\"},\"headline\":\"Dalla Interazione alla Video-Era\",\"datePublished\":\"2023-04-03T11:22:00+00:00\",\"dateModified\":\"2026-02-04T12:26:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/\"},\"wordCount\":339,\"publisher\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Progetto-senza-titolo-1.jpg\",\"keywords\":[\"Social analysis\"],\"articleSection\":[\"Presentazioni\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/\",\"name\":\"Dalla Interazione alla Video-Era - Sensemakers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Progetto-senza-titolo-1.jpg\",\"datePublished\":\"2023-04-03T11:22:00+00:00\",\"dateModified\":\"2026-02-04T12:26:45+00:00\",\"description\":\"La social media analysis \u00e8 diventata un elemento indispensabile per il successo delle strategie di marketing dei brand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Progetto-senza-titolo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Progetto-senza-titolo-1.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/dalla-interazione-alla-video-era\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dalla Interazione alla Video-Era\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\",\"name\":\"Sensemakers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\",\"name\":\"Sensemakers\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sensemakersAsset-21@3x.png\",\"contentUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sensemakersAsset-21@3x.png\",\"width\":1098,\"height\":150,\"caption\":\"Sensemakers\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/person\\\/f3d830660f758ca54a46c78901396204\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/sensemakers.it\"],\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/author\\\/sensemakers_2t1uv5rd\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dalla Interazione alla Video-Era - Sensemakers","description":"La social media analysis \u00e8 diventata un elemento indispensabile per il successo delle strategie di marketing dei brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sensemakers.it\/en\/news\/dalla-interazione-alla-video-era\/","og_locale":"en_US","og_type":"article","og_title":"Dalla Interazione alla Video-Era - Sensemakers","og_description":"La social media analysis \u00e8 diventata un elemento indispensabile per il successo delle strategie di marketing dei brand.","og_url":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/","og_site_name":"Sensemakers","article_published_time":"2023-04-03T11:22:00+00:00","article_modified_time":"2026-02-04T12:26:45+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Progetto-senza-titolo-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/#article","isPartOf":{"@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/"},"author":{"name":"admin","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/person\/f3d830660f758ca54a46c78901396204"},"headline":"Dalla Interazione alla Video-Era","datePublished":"2023-04-03T11:22:00+00:00","dateModified":"2026-02-04T12:26:45+00:00","mainEntityOfPage":{"@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/"},"wordCount":339,"publisher":{"@id":"https:\/\/sensemakers.it\/en\/#organization"},"image":{"@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/#primaryimage"},"thumbnailUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Progetto-senza-titolo-1.jpg","keywords":["Social analysis"],"articleSection":["Presentazioni"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/","url":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/","name":"Dalla Interazione alla Video-Era - Sensemakers","isPartOf":{"@id":"https:\/\/sensemakers.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/#primaryimage"},"image":{"@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/#primaryimage"},"thumbnailUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Progetto-senza-titolo-1.jpg","datePublished":"2023-04-03T11:22:00+00:00","dateModified":"2026-02-04T12:26:45+00:00","description":"La social media analysis \u00e8 diventata un elemento indispensabile per il successo delle strategie di marketing dei brand.","breadcrumb":{"@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/#primaryimage","url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Progetto-senza-titolo-1.jpg","contentUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Progetto-senza-titolo-1.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/sensemakers.it\/news\/dalla-interazione-alla-video-era\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sensemakers.it\/en\/"},{"@type":"ListItem","position":2,"name":"Dalla Interazione alla Video-Era"}]},{"@type":"WebSite","@id":"https:\/\/sensemakers.it\/en\/#website","url":"https:\/\/sensemakers.it\/en\/","name":"Sensemakers","description":"","publisher":{"@id":"https:\/\/sensemakers.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sensemakers.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sensemakers.it\/en\/#organization","name":"Sensemakers","url":"https:\/\/sensemakers.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/sensemakersAsset-21@3x.png","contentUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/sensemakersAsset-21@3x.png","width":1098,"height":150,"caption":"Sensemakers"},"image":{"@id":"https:\/\/sensemakers.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/person\/f3d830660f758ca54a46c78901396204","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/sensemakers.it"],"url":"https:\/\/sensemakers.it\/en\/news\/author\/sensemakers_2t1uv5rd\/"}]}},"_links":{"self":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/comments?post=1141"}],"version-history":[{"count":1,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1141\/revisions"}],"predecessor-version":[{"id":1147,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1141\/revisions\/1147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/media\/1142"}],"wp:attachment":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/media?parent=1141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/categories?post=1141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/tags?post=1141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}