{"id":1135,"date":"2023-04-04T13:00:00","date_gmt":"2023-04-04T11:00:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1135"},"modified":"2026-02-04T13:27:33","modified_gmt":"2026-02-04T12:27:33","slug":"la-social-incremental-reach","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/la-social-incremental-reach\/","title":{"rendered":"La Social Incremental Reach"},"content":{"rendered":"\n

Misurare l’influenza degli editori oltre le piattaforme digitali tradizionali<\/h2>\n\n\n\n

Nel contesto della social media analysis, di cui abbiamo parlato nel precedente articolo (LINK<\/a>), comprendere appieno l’impatto e l’estensione delle proprie attivit\u00e0 digitali \u00e8 diventato essenziale per le aziende che cercano di massimizzare il loro coinvolgimento e la loro visibilit\u00e0 online. \u00c8 con questo obiettivo che ci impegniamo a fornire soluzioni all’avanguardia come la Social Incremental Reach, sviluppata da Comscore<\/a><\/strong>, di cui siamo partner esclusivo in Italia.<\/p>\n\n\n\n

Con la soluzione Social Incremental Reach, gi\u00e0 lanciata nel mercato estero (Stati Uniti, Canada, Regno Unito, Brasile, Spagna, Francia, Messico, Argentina, India) e da poco disponibile anche sul mercato italiano, si pu\u00f2 tracciare e misurare con precisione l’estensione della portata di un brand e di un editore oltre i confini delle properties digitali. Questo strumento consente di identificare e distinguere i visitatori dei brand e degli editori che interagiscono direttamente con i contenuti sui social media da coloro che visitano sito web e mobile app. Consente quindi di deduplicare l\u2019audience social mensile rispetto all\u2019audience digitale, garantendo una valutazione chiara e completa delle performance online.<\/p>\n\n\n\n

Immagina di avere un brand con una forte presenza su diverse piattaforme social come Facebook, Instagram e X. Se analizzi le performance di ogni piattaforma separatamente, hai una visione “a silos” del tuo pubblico online. In questo modo, non puoi vedere l’impatto complessivo dei tuoi contenuti social e rischi di sovrastimare la tua reach totale.<\/p>\n\n\n\n

La Social Incremental Reach elimina questa barriera fornendo una misurazione olistica della reach su tutti i social media.<\/p>\n\n\n\n

Detto questo, la Social Incremental Reach utilizza una metodologia di deduplica avanzata per identificare e distinguere i visitatori del brand in modo preciso.<\/p>\n\n\n\n

La deduplica avviene su tre livelli:<\/p>\n\n\n\n

    \n
  1. Deduplica orizzontale: Identifica gli utenti che visitano pi\u00f9 di una piattaforma social del brand o dell\u2019editore.<\/li>\n\n\n\n
  2. Deduplica verticale: Identifica gli utenti che visitano sia i social media del brand o dell\u2019editore che il suo sito web o la sua app mobile.<\/li>\n\n\n\n
  3. Deduplica a livello aggregato:<\/strong> Combina i dati di deduplica orizzontale e verticale per ottenere una visione completa del pubblico online.<\/li>\n<\/ol>\n\n\n\n

    Oltre alla deduplica, lo strumento offre la possibilit\u00e0 di profilare l\u2019audience social in base a dati demografici, anche in ottica di integrazione rispetto alle property owned.<\/p>\n\n\n\n

    L\u2019integrazione della Social Incremental Reach nell\u2019analisi delle strategie dei social media rappresenta un passo significativo verso una comprensione pi\u00f9 profonda e accurata del pubblico online. Con questa soluzione innovativa, si \u00e8 in grado di adattarsi rapidamente alle mutevoli tendenze del comportamento degli utenti e sfruttare appieno le opportunit\u00e0 offerte dalle piattaforme social emergenti.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n
    \"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    Misurare l’influenza degli editori oltre le piattaforme digitali tradizionali Nel contesto della social media analysis, di cui abbiamo parlato nel […]<\/p>\n","protected":false},"author":1,"featured_media":1136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[13,44,40],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-comscore","tag-social-analysis","tag-social-incremental-reach"],"yoast_head":"\nLa Social Incremental Reach - 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