{"id":1116,"date":"2024-05-03T11:49:00","date_gmt":"2024-05-03T09:49:00","guid":{"rendered":"https:\/\/sensemakers.it\/?p=1116"},"modified":"2026-02-05T11:19:23","modified_gmt":"2026-02-05T10:19:23","slug":"branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding","status":"publish","type":"post","link":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/","title":{"rendered":"Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><a href=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-2.jpg\" data-rel=\"lightbox-gallery-59vu3s0c\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-2.jpg\" alt=\"\" class=\"wp-image-1118\" style=\"aspect-ratio:1.50039016115352;width:500px\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-2.jpg 2000w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-2-300x200.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-2-1024x682.jpg 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-2-768x512.jpg 768w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-2-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\n\n<p>Nella giornata di mercoled\u00ec 29 maggio 2024, Sensemakers ha partecipato alla terza edizione dell\u2019evento <strong>Branding E-volution <\/strong>organizzato da UPA (Utenti Pubblicit\u00e0 Associati) e Politecnico di Milano.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-4.jpg\" alt=\"\" class=\"wp-image-1119\" style=\"aspect-ratio:0.6665083222187711;object-fit:contain;width:299px;height:auto\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-4.jpg 1333w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-4-200x300.jpg 200w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-4-682x1024.jpg 682w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-4-768x1152.jpg 768w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Foto-4-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/figure>\n\n\n\n<p>All\u2019interno di questa cornice, Sensemakers ha presentato uno studio sull\u2019utilizzo della Brand Lift e dell\u2019interpretazione delle sue metriche.<\/p>\n\n\n\n<p>La presentazione parte dall\u2019analisi di scenario delle audience sui dispositivi connessi sui quali \u00e8 possibile personalizzare la pubblicit\u00e0, con particolare riferimento a Smart TV e ai cosiddetti Small Screen (PC, Table e Smartphone), arrivando ad esaminare gli impatti sul brand che possono essere misurati grazie alle indagini di brand lift.<\/p>\n\n\n\n<p>L&#8217;adozione della Brand Lift \u00e8 oggi utilizzata dal 50% delle aziende, con una previsione di maggiore utilizzo nei prossimi due anni.<\/p>\n\n\n\n<p>Sensemakers mette a disposizione del mercato soluzioni per la misurazione della Brand Lift grazie alle partnership con <a href=\"https:\/\/sensemakers.it\/servizi\/brand-metrics\" type=\"link\" id=\"https:\/\/sensemakers.it\/servizi\/brand-metrics\"><strong>Brand Metrics<\/strong><\/a> su Small Screen e CTV, e con <a href=\"https:\/\/sensemakers.it\/servizi\/comscore-social-analytics\"><strong>Comscore<\/strong><\/a> per l&#8217;ecosistema social.<\/p>\n\n\n<p><script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async defer><\/script> <button data-leadbox-popup=\"RE4aG9pDvK9SWASmS4rmu6\" data-leadbox-domain=\"sensemakers.lpages.co\" style=\"background: rgb(31, 34, 196);border-color: rgb(31, 34, 196);border-radius: 5px;color: #FFFFFF;display: inline-block;vertical-align: middle;padding: 16px 32px;min-width: 192px;border: 1px solid rgb(31, 34, 196);font-size: 1rem;text-align: center;outline: 0;line-height: 1;cursor: pointer;-webkit-transition: background 0.3s, color 0.3s, border 0.3s;transition: background 0.3s, color 0.3s, border 0.3s;  box-shadow: 0px 2px 5px rgba(0, 0, 0, 0.6);\">Scarica la presentazione<\/button> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nella giornata di mercoled\u00ec 29 maggio 2024, Sensemakers ha partecipato alla terza edizione dell\u2019evento Branding E-volution organizzato da UPA (Utenti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[17,18,41,13],"class_list":["post-1116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentazioni","tag-brand-lift","tag-brand-metrics","tag-branding-evolution","tag-comscore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sensemakers alla terza edizione dell\u2019evento Branding E-volution - Sensemakers<\/title>\n<meta name=\"description\" content=\"mercoled\u00ec 29 maggio Sensemakers ha partecipato alla terza edizione dell\u2019evento Branding E-volution organizzato da UPA e Politecnico di Milano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sensemakers.it\/en\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sensemakers alla terza edizione dell\u2019evento Branding E-volution - Sensemakers\" \/>\n<meta property=\"og:description\" content=\"mercoled\u00ec 29 maggio Sensemakers ha partecipato alla terza edizione dell\u2019evento Branding E-volution organizzato da UPA e Politecnico di Milano\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Sensemakers\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-03T09:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T10:19:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-1-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/person\\\/f3d830660f758ca54a46c78901396204\"},\"headline\":\"Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding\",\"datePublished\":\"2024-05-03T09:49:00+00:00\",\"dateModified\":\"2026-02-05T10:19:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/\"},\"wordCount\":162,\"publisher\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img-in-evidenza-WP-1-1-1.jpg\",\"keywords\":[\"Brand Lift\",\"brand metrics\",\"Branding Evolution\",\"comscore\"],\"articleSection\":[\"Presentazioni\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/\",\"name\":\"Sensemakers alla terza edizione dell\u2019evento Branding E-volution - Sensemakers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img-in-evidenza-WP-1-1-1.jpg\",\"datePublished\":\"2024-05-03T09:49:00+00:00\",\"dateModified\":\"2026-02-05T10:19:23+00:00\",\"description\":\"mercoled\u00ec 29 maggio Sensemakers ha partecipato alla terza edizione dell\u2019evento Branding E-volution organizzato da UPA e Politecnico di Milano\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img-in-evidenza-WP-1-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img-in-evidenza-WP-1-1-1.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Branding Evolution 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/news\\\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\",\"name\":\"Sensemakers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\",\"name\":\"Sensemakers\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sensemakersAsset-21@3x.png\",\"contentUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sensemakersAsset-21@3x.png\",\"width\":1098,\"height\":150,\"caption\":\"Sensemakers\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/person\\\/f3d830660f758ca54a46c78901396204\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/sensemakers.it\"],\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/news\\\/author\\\/sensemakers_2t1uv5rd\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sensemakers alla terza edizione dell\u2019evento Branding E-volution - Sensemakers","description":"mercoled\u00ec 29 maggio Sensemakers ha partecipato alla terza edizione dell\u2019evento Branding E-volution organizzato da UPA e Politecnico di Milano","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sensemakers.it\/en\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/","og_locale":"en_US","og_type":"article","og_title":"Sensemakers alla terza edizione dell\u2019evento Branding E-volution - Sensemakers","og_description":"mercoled\u00ec 29 maggio Sensemakers ha partecipato alla terza edizione dell\u2019evento Branding E-volution organizzato da UPA e Politecnico di Milano","og_url":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/","og_site_name":"Sensemakers","article_published_time":"2024-05-03T09:49:00+00:00","article_modified_time":"2026-02-05T10:19:23+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-1-1-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/#article","isPartOf":{"@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/"},"author":{"name":"admin","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/person\/f3d830660f758ca54a46c78901396204"},"headline":"Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding","datePublished":"2024-05-03T09:49:00+00:00","dateModified":"2026-02-05T10:19:23+00:00","mainEntityOfPage":{"@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/"},"wordCount":162,"publisher":{"@id":"https:\/\/sensemakers.it\/en\/#organization"},"image":{"@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-1-1-1.jpg","keywords":["Brand Lift","brand metrics","Branding Evolution","comscore"],"articleSection":["Presentazioni"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/","url":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/","name":"Sensemakers alla terza edizione dell\u2019evento Branding E-volution - Sensemakers","isPartOf":{"@id":"https:\/\/sensemakers.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/#primaryimage"},"image":{"@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-1-1-1.jpg","datePublished":"2024-05-03T09:49:00+00:00","dateModified":"2026-02-05T10:19:23+00:00","description":"mercoled\u00ec 29 maggio Sensemakers ha partecipato alla terza edizione dell\u2019evento Branding E-volution organizzato da UPA e Politecnico di Milano","breadcrumb":{"@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/#primaryimage","url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-1-1-1.jpg","contentUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-1-1-1.jpg","width":1200,"height":800,"caption":"Branding Evolution 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sensemakers.it\/en\/"},{"@type":"ListItem","position":2,"name":"Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding"}]},{"@type":"WebSite","@id":"https:\/\/sensemakers.it\/en\/#website","url":"https:\/\/sensemakers.it\/en\/","name":"Sensemakers","description":"","publisher":{"@id":"https:\/\/sensemakers.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sensemakers.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sensemakers.it\/en\/#organization","name":"Sensemakers","url":"https:\/\/sensemakers.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/sensemakersAsset-21@3x.png","contentUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/sensemakersAsset-21@3x.png","width":1098,"height":150,"caption":"Sensemakers"},"image":{"@id":"https:\/\/sensemakers.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/person\/f3d830660f758ca54a46c78901396204","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3096f45fd9580abce011db7ac7a12384188d53fa0a9a2c0c55243f4de9ede0de?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/sensemakers.it"],"url":"https:\/\/sensemakers.it\/en\/news\/author\/sensemakers_2t1uv5rd\/"}]}},"_links":{"self":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/comments?post=1116"}],"version-history":[{"count":4,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1116\/revisions"}],"predecessor-version":[{"id":1184,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/posts\/1116\/revisions\/1184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/media\/1117"}],"wp:attachment":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/media?parent=1116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/categories?post=1116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/tags?post=1116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}