{"id":919,"date":"2026-02-02T12:21:56","date_gmt":"2026-02-02T11:21:56","guid":{"rendered":"https:\/\/gotomarket.it\/techedge\/"},"modified":"2026-02-03T14:16:53","modified_gmt":"2026-02-03T13:16:53","slug":"techedge","status":"publish","type":"page","link":"https:\/\/sensemakers.it\/en\/services\/techedge\/","title":{"rendered":"TechEdge"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"919\" class=\"elementor elementor-919 elementor-692\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d961b39 e-flex e-con-boxed e-con e-parent\" data-id=\"d961b39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54704a5 elementor-widget elementor-widget-image\" data-id=\"54704a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1720\" height=\"426\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/White-e1742407945629.webp\" class=\"attachment-full size-full wp-image-921\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/White-e1742407945629.webp 1720w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/White-e1742407945629-300x74.webp 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/White-e1742407945629-1024x254.webp 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/White-e1742407945629-768x190.webp 768w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/White-e1742407945629-1536x380.webp 1536w\" sizes=\"(max-width: 1720px) 100vw, 1720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6c85b e-flex e-con-boxed e-con e-parent\" data-id=\"5a6c85b\" data-element_type=\"container\" data-e-type=\"container\" id=\"advantedge\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b5a31 elementor-widget elementor-widget-heading\" data-id=\"25b5a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d44fb32 e-con-full e-flex e-con e-child\" data-id=\"d44fb32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c354e86 elementor-widget elementor-widget-image\" data-id=\"c354e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/image-4.png\" class=\"attachment-full size-full wp-image-900\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/image-4.png 600w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/image-4-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/image-4-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b828bd elementor-widget elementor-widget-image\" data-id=\"4b828bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"813\" height=\"185\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/advantedge.jpg\" class=\"attachment-full size-full wp-image-899\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/advantedge.jpg 813w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/advantedge-300x68.jpg 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/advantedge-768x175.jpg 768w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59cc481 e-con-full e-flex e-con e-child\" data-id=\"59cc481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4693ab3 e-transform elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"4693ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/human-resource.png\" class=\"attachment-full size-full wp-image-893\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/human-resource.png 512w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/human-resource-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/human-resource-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">how many<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f6ed2 e-transform elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"c2f6ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:300,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/target-audience.png\" class=\"attachment-full size-full wp-image-890\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/target-audience.png 512w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/target-audience-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/target-audience-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">who<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761495f e-transform elementor-position-top elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"761495f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:600,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"670\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/devices-map.png\" class=\"attachment-full size-full wp-image-892\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/devices-map.png 659w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/devices-map-295x300.png 295w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">how<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531d7ac e-transform elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"531d7ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:900,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/vision.png\" class=\"attachment-full size-full wp-image-894\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/vision.png 512w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/vision-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/vision-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">what<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14d507 elementor-widget elementor-widget-text-editor\" data-id=\"c14d507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 partner-image partner-image-1\"><div class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 partner-image partner-image-1\"><p>Analyze TV Audience with <strong>AdvantEdge<\/strong>.<\/p><p>Discover the AdvantEdge product, the most comprehensive and feature-rich TV analysis tool available on the market today.<\/p><p>AdvantEdge is calibrated according to the gold standard calculation rules in each market and offers a complete view of all demographic values in the dataset with the ability to perform customized analyses on Audience behavior.<\/p><p>AdvantEdge allows you to calculate all TV metrics, reach and frequency, perform audience duplication, analyze migration and channel switching, create Dynamic Targets, etc. The information is displayed in a unique cross-tab environment that offers powerful analytical capabilities within AdvantEdge and presents numerous graphical outputs.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d7e12 elementor-widget elementor-widget-shortcode\" data-id=\"05d7e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async=\"\" defer><\/script> <button data-leadbox-popup=\"Lk23gqJXidZnRKEFrsetbR\" data-leadbox-domain=\"sensemakers.lpages.co\" style=\"background: #015AF2;border-radius: 5px;color: #FFFFFF;display: inline-block;vertical-align: middle;padding: 12px 24px;min-width: 192px;font-family:Poppins;font-size: 15px;font-weight:300;text-align: center;outline: 0;line-height: 1;cursor: pointer;-webkit-transition: background 0.3s, color 0.3s, border 0.3s;transition: background 0.3s, color 0.3s, border 0.3s;\">Download the Product Card for AdvantEdge<\/button> \n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e8983f e-flex e-con-boxed e-con e-parent\" data-id=\"8e8983f\" data-element_type=\"container\" data-e-type=\"container\" id=\"karma-cross-media\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4a1003 e-con-full e-flex e-con e-child\" data-id=\"c4a1003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7df181 elementor-widget elementor-widget-image\" data-id=\"b7df181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/image-5.png\" class=\"attachment-full size-full wp-image-901\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329efc8 elementor-widget elementor-widget-image\" data-id=\"329efc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1155\" height=\"153\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/kxm-.png\" class=\"attachment-full size-full wp-image-920\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/kxm-.png 1155w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/kxm--300x40.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/kxm--1024x136.png 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/kxm--768x102.png 768w\" sizes=\"(max-width: 1155px) 100vw, 1155px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bf1188 e-con-full e-flex e-con e-child\" data-id=\"9bf1188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c895a e-transform elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"c0c895a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/human-resource.png\" class=\"attachment-full size-full wp-image-893\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/human-resource.png 512w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/human-resource-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/human-resource-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">reach<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213f7d9 e-transform elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"213f7d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:300,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/frequency.png\" class=\"attachment-full size-full wp-image-907\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/frequency.png 512w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/frequency-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/frequency-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">frequency<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbff70c e-transform elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"bbff70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:600,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/view-all.png\" class=\"attachment-full size-full wp-image-908\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/view-all.png 512w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/view-all-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/view-all-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">impression<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a455a e-transform elementor-position-top elementor-invisible elementor-widget elementor-widget-image-box\" data-id=\"45a455a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:900,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/budget.png\" class=\"attachment-full size-full wp-image-909\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/budget.png 512w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/budget-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/budget-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">budget<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bbd1a elementor-widget elementor-widget-text-editor\" data-id=\"64bbd1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 partner-image partner-image-1\"><div class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 partner-image partner-image-1\"><p>Estimate the optimal reach and frequency for your advertising campaign.<\/p><p><strong>KxM<\/strong> is a cross-media optimization tool that combines empirical data sources to estimate the actual reach and frequency (R&amp;F) and impressions for an advertising campaign across different media types.<\/p><p>In the absence of data from a single source, the Karma Cross Media model relies on official Television Audience Measurement (TAM) panel data combined with reach curves from other media types (e.g., online, radio, cinema, etc.).<\/p><p>KxM finds the optimal budget allocation among media types to maximize actual reach.<\/p><p>The software, available in Desktop and Web versions, is automatically fed with updated TAM data, as well as coverage curves from Facebook, Google, and other channels.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ccf58 elementor-widget elementor-widget-shortcode\" data-id=\"32ccf58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async=\"\" defer><\/script> <button data-leadbox-popup=\"fF7L8eoBuWXsGUtpMxxAkN\" data-leadbox-domain=\"sensemakers.lpages.co\" style=\"background: #015AF2;border-radius: 5px;color: #FFFFFF;display: inline-block;vertical-align: middle;padding: 12px 24px;min-width: 192px;font-family:Poppins;font-size: 15px;font-weight:300;text-align: center;outline: 0;line-height: 1;cursor: pointer;-webkit-transition: background 0.3s, color 0.3s, border 0.3s;transition: background 0.3s, color 0.3s, border 0.3s;\">Download the Product Card for KxM<\/button> \n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Services how many who how what Analyze TV Audience with AdvantEdge. Discover the AdvantEdge product, the most comprehensive and feature-rich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-919","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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