{"id":2075,"date":"2026-03-11T12:34:53","date_gmt":"2026-03-11T11:34:53","guid":{"rendered":"https:\/\/sensemakers.it\/brand-lift\/"},"modified":"2026-03-11T14:02:23","modified_gmt":"2026-03-11T13:02:23","slug":"brand-lift","status":"publish","type":"page","link":"https:\/\/sensemakers.it\/en\/brand-lift\/","title":{"rendered":"Brand Lift"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2075\" class=\"elementor elementor-2075 elementor-2008\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-520be32 e-flex e-con-boxed e-con e-parent\" data-id=\"520be32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f18073 elementor-widget elementor-widget-heading\" data-id=\"5f18073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Lift<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2198c5b e-flex e-con-boxed e-con e-parent\" data-id=\"2198c5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-934e9a3 e-con-full e-flex e-con e-child\" data-id=\"934e9a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-605585d elementor-widget elementor-widget-heading\" data-id=\"605585d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analysis of campaign impact on CTV, Web, App, and Social<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33c94fb e-con-full e-flex e-con e-child\" data-id=\"33c94fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c873164 e-grid e-con-full e-con e-child\" data-id=\"c873164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa9c79 elementor-widget elementor-widget-image\" data-id=\"3aa9c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"517\" height=\"517\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1.png\" class=\"attachment-full size-full wp-image-932\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1.png 517w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1-150x150.png 150w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6d70d e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0e6d70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:300,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.4,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"446\" height=\"446\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box3b-1.png\" class=\"attachment-full size-full wp-image-933\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box3b-1.png 446w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box3b-1-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box3b-1-150x150.png 150w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a2e94e e-grid e-con-full e-con e-child\" data-id=\"5a2e94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-145f058 elementor-widget elementor-widget-image\" data-id=\"145f058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"551\" height=\"551\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box2.png\" class=\"attachment-full size-full wp-image-934\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box2.png 551w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box2-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box2-150x150.png 150w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7664085 elementor-widget elementor-widget-image\" data-id=\"7664085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"446\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box4-1.png\" class=\"attachment-full size-full wp-image-935\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box4-1.png 446w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box4-1-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box4-1-150x150.png 150w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96e40ff e-flex e-con-boxed e-con e-parent\" data-id=\"96e40ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7daed85 elementor-widget elementor-widget-text-editor\" data-id=\"7daed85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 partner-image partner-image-1\">Social Brand Lift: Measuring the Real Impact of Social Media Campaigns<\/h3><p>The <strong>Social Brand Lift<\/strong> solution enables publishers and brands to scientifically and independently measure the effectiveness of social media campaigns across the entire funnel. It demonstrates how sponsored content successfully drives awareness, favorability, consideration, and purchase intent.<\/p><p>Studies conducted by Comscore show an increase of up to 96% in brand interest as a direct result of the campaign, providing concrete evidence of the value of social presence and strategic partnerships.<\/p><h3>Why Measure Brand Lift?<\/h3><p>Historically, measuring Brand Lift on social media has been challenging due to:<\/p><ul><li>High costs and complex operational processes.<\/li><li>One-shot studies that lack scalability.<\/li><li>Non-representative panels that may skew results.<\/li><li>Difficulties in benchmarking and comparing different campaigns.<\/li><\/ul><p><br \/>As the official reseller of Comscore, Sensemakers removes these barriers by offering:<\/p><ul><li>A Deterministic Approach for precise and verifiable measurement.<\/li><li><span style=\"font-size: 16px;\">In-Feed Recruitment conducted directly within social media platforms.<\/span><\/li><li>Cross-Platform Measurement across the entire social universe.<\/li><li><span style=\"font-size: 16px;\">Independent Third-Party Validation to ensure credibility and impartiality.<\/span><\/li><li>Proprietary Benchmarks to accurately interpret performance.<\/li><li>Versatility: Applicable to both standard advertising and influencer marketing initiatives.<\/li><\/ul><h3>How Social Brand Lift Works<\/h3><p>1. Identifying audiences exposed and unexposed (control group) to the campaign.<br \/>2. Reaching users directly on social platforms to initiate the survey.<br \/>3. A customizable questionnaire gathers insights on KPIs such as <strong>awareness, favorability, <\/strong><strong>consideration, purchase intent, and ad recall.<\/strong><br \/>4. Detailed reports featuring results analysis, benchmarks, strategic insights, and actionable recommendations.<\/p><p>\u00a0<\/p><p><em>Prerequisite<\/em>: Authentication of the Business Accounts for the pages publishing the branded content or dark posts.<\/p><h3>The Results<\/h3><p>Through Social Brand Lift, Comscore has consistently demonstrated significant uplifts across all funnel KPIs\u2014favorability, purchase intent, and brand interest\u2014empowering publishers and brands to quantify and maximize their impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd856f elementor-widget elementor-widget-image\" data-id=\"6fd856f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1419\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/key-performance-metric-scaled.png\" class=\"attachment-full size-full wp-image-2076\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/key-performance-metric-scaled.png 2560w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/key-performance-metric-300x166.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/key-performance-metric-1024x568.png 1024w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/key-performance-metric-768x426.png 768w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/key-performance-metric-1536x852.png 1536w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/key-performance-metric-2048x1136.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f7f809 e-flex e-con-boxed e-con e-parent\" data-id=\"0f7f809\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc778bd e-con-full e-flex e-con e-child\" data-id=\"dc778bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e61473 elementor-widget elementor-widget-heading\" data-id=\"6e61473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to learn more about our offering?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d32ce elementor-widget elementor-widget-heading\" data-id=\"19d32ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact us to find out more<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd0e246 e-con-full e-flex e-con e-child\" data-id=\"dd0e246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d00164 elementor-widget elementor-widget-shortcode\" data-id=\"5d00164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f911-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"911\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/2075#wpcf7-f911-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"911\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f911-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Name and Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Telephone<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-phone\" \/><\/span> <\/label>\n<\/p>\n<p><label> Message (optional)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Privacy-Policy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Privacy-Policy\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I declare that I have read and accepted the <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/59279343\" target=\"_blank\">Privacy Policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"244\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2328ba0 e-flex e-con-boxed e-con e-parent\" data-id=\"2328ba0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7348cf elementor-widget elementor-widget-heading\" data-id=\"e7348cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover all services<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73e2c3c e-grid e-con-full e-con e-child\" data-id=\"73e2c3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9951616 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-invisible elementor-widget elementor-widget-flip-box\" data-id=\"9951616\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"517\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box-1.png\" class=\"attachment-full size-full wp-image-1990\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box-1.png 517w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box-1-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box-1-150x150.png 150w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tBoom Video Streaming\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tThe evolution of consumption habits in Advanced TV\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-sm\" href=\"\/en\/boom-video-streaming\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0279b0 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-invisible elementor-widget elementor-widget-flip-box\" data-id=\"a0279b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"551\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box2.png\" class=\"attachment-full size-full wp-image-1991\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box2.png 551w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box2-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box2-150x150.png 150w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tCompetitor monitoring\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tTV, mobile, and computer,\ntools and data for multi-country media analysis and planning\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-sm\" href=\"https:\/\/sensemakers.it\/en\/competitive-monitoring\/\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740eeca elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-invisible elementor-widget elementor-widget-flip-box\" data-id=\"740eeca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"446\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box3b-1.png\" class=\"attachment-full size-full wp-image-1992\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box3b-1.png 446w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box3b-1-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box3b-1-150x150.png 150w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tBrand Lift\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tAnalysis of campaign impact on CTV, Web, App, and Social\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-sm\" href=\"\/en\/brand-lift\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32feb37 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-invisible elementor-widget elementor-widget-flip-box\" data-id=\"32feb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:1100}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"446\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box4-1.png\" class=\"attachment-full size-full wp-image-1994\" alt=\"\" srcset=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box4-1.png 446w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box4-1-300x300.png 300w, https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/03\/box4-1-150x150.png 150w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tAI Assistant\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tOur expertise and data always available\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-xs\" href=\"\/en\/ai-assistant\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"04b5199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sensemakers.it\/en\/services\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8995014 e-flex e-con-boxed e-con e-parent\" data-id=\"8995014\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1b5a1 elementor-widget elementor-widget-heading\" data-id=\"0f1b5a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Press review<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6911fc upk-navigation-type-dots upk-item-match-height--yes upk-carousel-style-carousel elementor-widget elementor-widget-upk-alter-carousel\" data-id=\"a6911fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"upk-alter-carousel.default\">\n\t\t\t\t\t\t\t<div id=\"upk-alter-carousel-a6911fc\" class=\"upk-alter-carousel upk-dots-align-bottom-center\" data-settings=\"{&quot;autoplay&quot;:{&quot;delay&quot;:5000},&quot;loop&quot;:true,&quot;speed&quot;:500,&quot;pauseOnHover&quot;:true,&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;effect&quot;:&quot;carousel&quot;,&quot;direction&quot;:&quot;horizontal&quot;,&quot;watchSlidesVisibility&quot;:true,&quot;watchSlidesProgress&quot;:true,&quot;breakpoints&quot;:{&quot;767&quot;:{&quot;slidesPerView&quot;:2,&quot;spaceBetween&quot;:0,&quot;slidesPerGroup&quot;:1},&quot;1023&quot;:{&quot;slidesPerView&quot;:2,&quot;spaceBetween&quot;:20,&quot;slidesPerGroup&quot;:2}},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#upk-alter-carousel-a6911fc .upk-navigation-next&quot;,&quot;prevEl&quot;:&quot;#upk-alter-carousel-a6911fc .upk-navigation-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;#upk-alter-carousel-a6911fc .swiper-pagination&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;clickable&quot;:&quot;true&quot;,&quot;dynamicBullets&quot;:false},&quot;scrollbar&quot;:{&quot;el&quot;:&quot;#upk-alter-carousel-a6911fc .swiper-scrollbar&quot;,&quot;hide&quot;:&quot;true&quot;},&quot;coverflowEffect&quot;:{&quot;rotate&quot;:50,&quot;stretch&quot;:0,&quot;depth&quot;:100,&quot;modifier&quot;:1,&quot;slideShadows&quot;:true}}\">\n\t\t\t<div class=\"upk-post-grid\">\n\t\t\t\t<div class=\"swiper-carousel swiper\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"upk-item-box\">\n\t\t\t\t\t\t\t\t<div class=\"upk-img-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"upk-main-img\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/img-in-evidenza-WP-3-1-150x150.jpg\" class=\"upk-img\" alt=\"La Brand Lift su Web, Social e CTV\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"upk-title\"><a href=\"https:\/\/sensemakers.it\/en\/news\/la-brand-lift-su-web-social-e-ctv\/\" title=\"La Brand Lift su Web, Social e CTV\" class=\"title-animation-underline\" aria-label=\"La Brand Lift su Web, Social e CTV\">La Brand Lift su Web, Social e CTV<\/a><\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text\">\n\t\t\t<p>\u00c8 disponibile per il download il materiale presentato durante il webinar \u201cLa Brand Lift su Web, Social e CTV\u201d, tenutosi<\/p>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div data-separator=\"|\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-date\">\n\t\t\t14 May 2025\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"upk-item-box\">\n\t\t\t\t\t\t\t\t<div class=\"upk-img-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"upk-main-img\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/img-in-evidenza-WP-1-1-1-150x150.jpg\" class=\"upk-img\" alt=\"Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"upk-title\"><a href=\"https:\/\/sensemakers.it\/news\/branding-e-volution-2024-audience-sui-media-digitali-e-impatto-delle-campagne-di-branding\/\" title=\"Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding\" class=\"title-animation-underline\" aria-label=\"Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding\">Branding E-volution 2024: audience sui media digitali e impatto delle campagne di branding<\/a><\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text\">\n\t\t\t<p>Nella giornata di mercoled\u00ec 29 maggio 2024, Sensemakers ha partecipato alla terza edizione dell\u2019evento Branding E-volution organizzato da UPA (Utenti<\/p>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div data-separator=\"|\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-date\">\n\t\t\t3 May 2024\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"upk-item-box\">\n\t\t\t\t\t\t\t\t<div class=\"upk-img-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"upk-main-img\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Progetto-senza-titolo-3-1-e1770205932142-150x150.jpg\" class=\"upk-img\" alt=\"Brand Metrics collabora con XITE per sviluppare la prima soluzione di misurazione CTV al mondo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"upk-title\"><a href=\"https:\/\/sensemakers.it\/news\/brand-metrics-collabora-con-xite-per-sviluppare-la-prima-soluzione-di-misurazione-ctv-al-mondo\/\" title=\"Brand Metrics collabora con XITE per sviluppare la prima soluzione di misurazione CTV al mondo\" class=\"title-animation-underline\" aria-label=\"Brand Metrics collabora con XITE per sviluppare la prima soluzione di misurazione CTV al mondo\">Brand Metrics collabora con XITE per sviluppare la prima soluzione di misurazione CTV al mondo<\/a><\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text\">\n\t\t\t<p>Brand Metrics applicher\u00e0 la sua metodologia di misurazione alle campagne CTV di XITE, per fornire agli inserzionisti evidenza della loro<\/p>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div data-separator=\"|\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-date\">\n\t\t\t14 June 2023\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"upk-item-box\">\n\t\t\t\t\t\t\t\t<div class=\"upk-img-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"upk-main-img\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/Progetto-senza-titolo-5-1-e1770205253504-150x150.jpg\" class=\"upk-img\" alt=\"Brand Metrics estende la misurazione della brand lift alla CTV con Paramount ANZ\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"upk-title\"><a href=\"https:\/\/sensemakers.it\/news\/brand-metrics-estende-la-misurazione-della-brand-lift-alla-ctv-con-paramount-anz\/\" title=\"Brand Metrics estende la misurazione della brand lift alla CTV con Paramount ANZ\" class=\"title-animation-underline\" aria-label=\"Brand Metrics estende la misurazione della brand lift alla CTV con Paramount ANZ\">Brand Metrics estende la misurazione della brand lift alla CTV con Paramount ANZ<\/a><\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text\">\n\t\t\t<p>La societ\u00e0 tecnologica globale Brand Metrics, che collabora con editori ed emittenti per dimostrare l'efficacia della pubblicit\u00e0 digitale, \u00e8 entusiasta<\/p>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div data-separator=\"|\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-date\">\n\t\t\t1 February 2023\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"upk-item-box\">\n\t\t\t\t\t\t\t\t<div class=\"upk-img-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"upk-main-img\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/02\/news-preview-1-1-1-150x150.jpg\" class=\"upk-img\" alt=\"Brand Metrics: la misurazione continuativa della Brand Lift a disposizione degli editori italiani\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"upk-content\">\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"upk-title\"><a href=\"https:\/\/sensemakers.it\/news\/brand-metrics-la-misurazione-continuativa-della-brand-lift-a-disposizione-degli-editori-italiani\/\" title=\"Brand Metrics: la misurazione continuativa della Brand Lift a disposizione degli editori italiani\" class=\"title-animation-underline\" aria-label=\"Brand Metrics: la misurazione continuativa della Brand Lift a disposizione degli editori italiani\">Brand Metrics: la misurazione continuativa della Brand Lift a disposizione degli editori italiani<\/a><\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-text\">\n\t\t\t<p>Sensemakers \u00e8 rivenditore esclusivo per l'Italia di Brand Metrics, un tool di misurazione utilizzato sui siti degli editori, progettato per<\/p>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div data-separator=\"|\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"upk-date\">\n\t\t\t2 August 2021\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t<div class=\"upk-position-z-index upk-position-bottom-center\">\n\t\t\t\t<div class=\"upk-dots-container\">\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eda7bc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7eda7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sensemakers.it\/en\/press-review\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Lift Analysis of campaign impact on CTV, Web, App, and Social Social Brand Lift: Measuring the Real Impact of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2075","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Lift - Sensemakers<\/title>\n<meta name=\"description\" content=\"Social Brand Lift solution enables publishers and brands to measure the effectiveness of social media campaigns across the entire funnel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sensemakers.it\/en\/brand-lift\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Lift - Sensemakers\" \/>\n<meta property=\"og:description\" content=\"Social Brand Lift solution enables publishers and brands to measure the effectiveness of social media campaigns across the entire funnel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sensemakers.it\/en\/brand-lift\/\" \/>\n<meta property=\"og:site_name\" content=\"Sensemakers\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T13:02:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/brand-lift\\\/\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/brand-lift\\\/\",\"name\":\"Brand Lift - Sensemakers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/brand-lift\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/brand-lift\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/box-1.png\",\"datePublished\":\"2026-03-11T11:34:53+00:00\",\"dateModified\":\"2026-03-11T13:02:23+00:00\",\"description\":\"Social Brand Lift solution enables publishers and brands to measure the effectiveness of social media campaigns across the entire funnel\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/brand-lift\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sensemakers.it\\\/en\\\/brand-lift\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/brand-lift\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/box-1.png\",\"contentUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/box-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/brand-lift\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Lift\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\",\"name\":\"Sensemakers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#organization\",\"name\":\"Sensemakers\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sensemakersAsset-21@3x.png\",\"contentUrl\":\"https:\\\/\\\/sensemakers.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sensemakersAsset-21@3x.png\",\"width\":1098,\"height\":150,\"caption\":\"Sensemakers\"},\"image\":{\"@id\":\"https:\\\/\\\/sensemakers.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Lift - Sensemakers","description":"Social Brand Lift solution enables publishers and brands to measure the effectiveness of social media campaigns across the entire funnel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sensemakers.it\/en\/brand-lift\/","og_locale":"en_US","og_type":"article","og_title":"Brand Lift - Sensemakers","og_description":"Social Brand Lift solution enables publishers and brands to measure the effectiveness of social media campaigns across the entire funnel","og_url":"https:\/\/sensemakers.it\/en\/brand-lift\/","og_site_name":"Sensemakers","article_modified_time":"2026-03-11T13:02:23+00:00","og_image":[{"width":517,"height":517,"url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sensemakers.it\/en\/brand-lift\/","url":"https:\/\/sensemakers.it\/en\/brand-lift\/","name":"Brand Lift - Sensemakers","isPartOf":{"@id":"https:\/\/sensemakers.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sensemakers.it\/en\/brand-lift\/#primaryimage"},"image":{"@id":"https:\/\/sensemakers.it\/en\/brand-lift\/#primaryimage"},"thumbnailUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1.png","datePublished":"2026-03-11T11:34:53+00:00","dateModified":"2026-03-11T13:02:23+00:00","description":"Social Brand Lift solution enables publishers and brands to measure the effectiveness of social media campaigns across the entire funnel","breadcrumb":{"@id":"https:\/\/sensemakers.it\/en\/brand-lift\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sensemakers.it\/en\/brand-lift\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sensemakers.it\/en\/brand-lift\/#primaryimage","url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1.png","contentUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/box-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/sensemakers.it\/en\/brand-lift\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sensemakers.it\/en\/"},{"@type":"ListItem","position":2,"name":"Brand Lift"}]},{"@type":"WebSite","@id":"https:\/\/sensemakers.it\/en\/#website","url":"https:\/\/sensemakers.it\/en\/","name":"Sensemakers","description":"","publisher":{"@id":"https:\/\/sensemakers.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sensemakers.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sensemakers.it\/en\/#organization","name":"Sensemakers","url":"https:\/\/sensemakers.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sensemakers.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/sensemakersAsset-21@3x.png","contentUrl":"https:\/\/sensemakers.it\/wp-content\/uploads\/2026\/01\/sensemakersAsset-21@3x.png","width":1098,"height":150,"caption":"Sensemakers"},"image":{"@id":"https:\/\/sensemakers.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/pages\/2075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/comments?post=2075"}],"version-history":[{"count":4,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/pages\/2075\/revisions"}],"predecessor-version":[{"id":2087,"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/pages\/2075\/revisions\/2087"}],"wp:attachment":[{"href":"https:\/\/sensemakers.it\/en\/wp-json\/wp\/v2\/media?parent=2075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}