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Comscore Audience Analytics
Media Metrix Multi-platform
Knowing the number of users on your site and on a single platform is no longer sufficient. Media Metrix Multi-Platform (MMX MP) provides the deduplicated data of your total audience and that of competitors, along with a comprehensive overview of their consumption habits on each device, together with demographic and overlap information.
For this reason, the best advertisers, media centers, and publishers rely on MMX MP as the standard unit of measurement for online metrics. uses comScore’s Unified Digital Measurement methodology to provide comprehensive insights into a site’s audience.
MMX MP offers global coverage, reporting the audience size of over 250,000 entities in 44 countries and 6 macro regions. By measuring the composition and performance of the audience for specific user segments, you can target based on a variety of demographic characteristics, lifestyles, product ownership, and behavioral traits.
MMX MP serves as a measurement unit for media planning that allows you to compare online with other media using traditional metrics such as penetration, frequency, and GRP.
VideoMetrix
The explosion of online videos makes it essential to understand your target audience and have visibility into the video market.
From advertising and top TV programs to viral videos and standard traffic, Video Metrix provides objective data with the most accurate and comprehensive measurement possible of online video activity. Additionally, YouTube partner reporting quantifies unique viewers and provides demographic and attitudinal characteristics on different YouTube channels.
For effective cross-media planning, Video Metrix classifies video consumption activity by audience segments (in the United States). But engagement is also important, and indeed, Video Metrix uses robust duration measurement to demonstrate the engagement time spent watching online videos along with the unique ability to separate ads and content.
This helps reduce ad clutter and effectively target new audiences where they are most active.
