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Analyze TV Audience with AdvantEdge.
Discover the AdvantEdge product, the most comprehensive and feature-rich TV analysis tool available on the market today.
AdvantEdge is calibrated according to the gold standard calculation rules in each market and offers a complete view of all demographic values in the dataset with the ability to perform customized analyses on Audience behavior.
AdvantEdge allows you to calculate all TV metrics, reach and frequency, perform audience duplication, analyze migration and channel switching, create Dynamic Targets, etc. The information is displayed in a unique cross-tab environment that offers powerful analytical capabilities within AdvantEdge and presents numerous graphical outputs.
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Estimate the optimal reach and frequency for your advertising campaign.
KxM is a cross-media optimization tool that combines empirical data sources to estimate the actual reach and frequency (R&F) and impressions for an advertising campaign across different media types.
In the absence of data from a single source, the Karma Cross Media model relies on official Television Audience Measurement (TAM) panel data combined with reach curves from other media types (e.g., online, radio, cinema, etc.).
KxM finds the optimal budget allocation among media types to maximize actual reach.
The software, available in Desktop and Web versions, is automatically fed with updated TAM data, as well as coverage curves from Facebook, Google, and other channels.