Brand Metrics offers a software solution designed for continuous measurement of brand lift.

It allows capturing the campaign effects based on four branding KPIs, namely: brand awareness, brand consideration, brand preference, and purchase intention, for any type of advertising and on any device.

The platform is GDPR compliant, highly secure, and consists of robust technology combined with a unique scientific algorithm that calculates the effect of campaign exposures and the relationship between the brand and the user. Additionally, brand lift measurements for major European publishers provide a solid benchmark database.

Brand Metrics thus enables publishers to demonstrate the effectiveness of digital advertising campaigns continuously and consistently with advertisers’ KPIs, measuring the brand impact on a large scale, regardless of the campaign’s size and cost.