Sensemakers is a consulting firm specializing in media analysis and the interpretation of audience behavior and profiling data. By combining extensive managerial experience in communication and technological innovation with exclusive access to premium data collection and analysis platforms, the company provides clients with actionable insights and solutions.
As a strategic and technological partner, Sensemakers guides businesses in harnessing the potential of new digital channels integrated with traditional media, offering international benchmarks and tailored solutions to meet the specific needs of each client.
Exclusive Partnerships



Our Team
Pier Luigi Celli
President of Sensemakers
After holding key roles in the early 2000s in the startup of new mobile telephony activities – Wind and Omnitel – he was for three years Head of Corporate Identity at Unicredito Italiano (now Unicredit) before moving in 2005 to LUISS Guido Carli University as General Director.
In 2013, he became Senior Advisor for Corporate Identity – Communication and Institutional Relations at Unipol and in 2014 Senior Advisor to the CEO at Poste Italiane.
Fabrizio Angelini
CEO of Sensemakers
An expert in communication and innovation, with a career spanning leadership roles at major firms. After starting in the CEO’s Office at TIM, he served as Head of Brand and Communication at UniCredit Group, General Manager of AdnKronos, and CEO of Demoskopea. Since 2013, he has represented Comscore in Italy, and since 2017, he has served as a member of the IAB Italy Executive Board.
Antonio Pepe
Partner & COO of Sensemakers
Domenico A. Susca
Senior Consultant Sensemakers
Joining Sensemakers in 2015 as a Senior Consultant, he specialized in digital audience measurement and provided clients with expert consulting and competitive data analysis. Since 2019, he has overseen commercial relationships, delivering tailored business intelligence solutions for digital audiences, social media, and market monitoring.